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Flight Control Help Center

Campaign Types and Specifications

  • Updated

General

This document provides a comprehensive overview of the supported campaign types in Flight Control, offering detailed descriptions and high-level insights into their capabilities.

Programmatic Campaigns

Campaign Type Details + DCO capabilities Environment Ad Tag Type Response Type Supported Creative Types
Display HTML display banners
  • Web
  • InApp
  • Web + InApp
  • DOOH
 HTML snippet that generates an iframe. HTML document
  • HTML
  • Image
In-Banner Video HTML display banners, which also allow video layers in the creative.
  • Web
  • InApp
  • Web + InApp
  • DOOH
 HTML snippet that generates an iframe. HTML document
  • HTML (with video layers)
  • Image
  • In-banner video
  • Interactive Video
Video
  • Serving video assets, via VAST container, usually pre-roll/mid-roll/post-roll during content playback.
  • The ad server chooses the right video asset to serve from a large set of variations based on real-time decisioning.

Note: Video campaigns don't support real-time updates to data displayed in creatives, such as live scores and countdown clocks. This is because creatives must be pre-rendered before ad serving.
  • Web
  • InApp
  • Web + InApp
  • CTV/OTT
  • DOOH
 VAST tag URL VAST XML (2.0/3.0/4.0) with VPAID
  • Video
Interactive Video A form of digital video that supports user interaction. Serves a video asset (a single video layer) and HTML dynamic layers, via VAST/VPAID container.
  • Web
  • InApp
  • Web + InApp
 VAST tag URL VAST XML (2.0/3.0/4.0) with VPAID
  • Interactive video
Audio Audio ads that are specifically designed to be played through audio channels such as radio, streaming music platforms, podcasts, or other audio-based media.
  • Web
  • InApp
  • Web + InApp
 VAST tag URL VAST XML (2.0)
  • Audio
Native
  • Ad units integrated in the user’s content experience. Usually take the form of the content on the page.
  • The ad unit usually includes image, title, and advertiser name.
  • The ad server chooses the right image asset to serve and if the image is dynamic it is rendered on the fly.
  • Web
  • InApp
  • Web + InApp
  • DOOH
 Tag URL JSON response aligned with IAB Native ads spec 1.2.
  • Image ** (dynamic or non-dynamic)
Digital Out-of-Home Image
  • Digital Out of Home serving image creatives.
  • The ad server chooses the right image asset to serve, and if the image is dynamic, it is rendered on the fly.
  • Note: For DOOH image campaigns incorporating live scores, Flight Control can render in real time but delays can occur based on how board owners cache the images.
 DOOH VAST tag URL VAST 2.0/3.0 with image asset
  • Image **

* HTML creatives can be imported (published) from different sources and can include dynamic or non-dynamic elements. The creatives can include linear animation as well as interactive HTML layers.

** Image creatives can be imported (published) from different sources and can include dynamic or non-dynamic elements.

*** Video creatives can be imported (published) from different sources and can include dynamic or non-dynamic elements.

Social Campaigns

Campaign Type Details Supported Social Platform Campaign Objectives Supported Ad Types Connectivity with Flight Control
Meta Ads displayed on Facebook, Instagram, and other Meta platforms. Placement types include stories, feeds, and more.
  • Awareness (Brand Awareness, and Video Views)
  • Traffic (Link Clicks and Landing Page Views)
  • Sales (Conversions and Catalog Sales)
  • Leads (Conversions on a website landing page only)
  • Single Image
  • Single Video
  • Carousel
  • DPA ads
  • Ad creation and rendering
  • In-flight on/off ad toggling based on campaign logic
  • Creation of enhanced product catalogs for DPA, which include dynamic template-based imagery
TikTok Ads displayed in "For You" feeds.
  • Reach
  • Traffic
  • Video Views
  • Website Conversions

Note: For information on TikTok campaign objectives, see How to choose the right objective in TikTok Ads Manager.
  • Single Video (5-60 second full-screen video ads)
  • Ad creation and rendering
  • In-flight on/off ad toggling based on campaign logic
Snapchat Ads displayed in "Stories" and "Spotlight."
  • Ad creation and rendering
  • In-flight on/off ad toggling based on campaign logic
  • Onboarding campaign performance analytics to Flight Control
  • Creation of enhanced product catalogs for DPA, which include dynamic template-based imagery
YouTube Video ads displayed on YouTube and served through Google Ads or DV360.

DV360

  • YouTube & Partners on CTV
  • Brand Awareness and Reach
  • Product and Brand Consideration
  • Drive Conversions

Google Ads

  • Sales
  • Website Traffic
  • Awareness and Consideration

DV360

  • Skippable
  • In-Stream
  • Non-Skippable
  • Bumper
  • In-Feed

Google Ads

  • Skippable
  • In-Stream
  • Non-Skippable
  • Bumper
  • In-Feed
  • Responsive
  • Ad creation and rendering
  • In-flight on/off ad toggling based on campaign logic

Note: In-flight ad toggling isn't possible when running YouTube campaigns through DV360.
LinkedIn Ads displayed in a user's LinkedIn feed and Audience Network.
  • Brand Awareness
  • Website visits
  • Website conversions
  • Single Image
  • Ad creation and rendering
  • In-flight on/off ad toggling based on campaign logic
  • Onboarding campaign performance analytics to Flight Control

Note: Ad creation and in-flight on/off ad toggling for social campaigns utilize most of the signals available for programmatic, including product feeds, sports, weather, date/time scheduling, and more.

Note: Social campaigns don't support real-time updates to data displayed in ads, such as live scores and countdown clocks. This is because creatives must be pre-rendered before ad serving.

Tracking

Campaign Type Details Benefits Capabilities
Third-Party Ad Tracking Clinch acts as a "Tracking provider," providing tracking tags to be inserted into campaigns served outside Clinch on any ad server.
  • See a holistic view of your media served across all ad servers.
  • Measure performance, attribution, reach, and frequency on person/Household across all your media (whether served by Clinch or not) to improve and optimize your media spend.
  • Receive log-level data, including identity across all your media (whether served by Clinch or not), to improve your audience building.
  • Measure "Special Metrics"* (viewability, attention, and more)*.
  • Keep building your audience identity graph and person/Household profiles, even if not served by Clinch.
  • Omni tag, supports all channels and environments on a single tracking tag.
  • Provided ad trackers are populated with the respective DSP/Publisher macros for easier trafficking.
  • Tracker types:
    • Impression (img, iframe, js)
    • Click
    • Engage
    • Video events
  • Manage landing page and URL parameters with macros via the click tracker.
  • Support attribution measurement just like campaigns served on Clinch.

* "Special Metrics" measurement is available on campaign types that support JavaScript trackers.