This document provides a comprehensive overview of the supported campaign types in Flight Control, offering detailed descriptions and high-level insights into their capabilities.
Programmatic Campaigns
Campaign Type
Details + DCO capabilities
Environment
Ad Tag Type
Response Type
Supported Creative Types
Display
HTML display banners
Web
InApp
Web + InApp
DOOH
HTML snippet that generates an iframe.
HTML document
HTML
Image
In-Banner Video
HTML display banners, which also allow video layers in the creative.
Web
InApp
Web + InApp
DOOH
HTML snippet that generates an iframe.
HTML document
HTML (with video layers)
Image
In-banner video
Interactive Video
Video
Serving video assets, via VAST container, usually pre-roll/mid-roll/post-roll during content playback.
The ad server chooses the right video asset to serve from a large set of variations based on real-time decisioning.
Note: Video campaigns don't support real-time updates to data displayed in creatives, such as live scores and countdown clocks. This is because creatives must be pre-rendered before ad serving.
Web
InApp
Web + InApp
CTV/OTT
DOOH
VAST tag URL
VAST XML (2.0/3.0/4.0) with VPAID
Video
Interactive Video
A form of digital video that supports user interaction. Serves a video asset (a single video layer) and HTML dynamic layers, via VAST/VPAID container.
Web
InApp
Web + InApp
VAST tag URL
VAST XML (2.0/3.0/4.0) with VPAID
Interactive video
Audio
Audio ads that are specifically designed to be played through audio channels such as radio, streaming music platforms, podcasts, or other audio-based media.
Web
InApp
Web + InApp
VAST tag URL
VAST XML (2.0)
Audio
Native
Ad units integrated in the user’s content experience. Usually take the form of the content on the page.
The ad unit usually includes image, title, and advertiser name.
The ad server chooses the right image asset to serve and if the image is dynamic it is rendered on the fly.
Web
InApp
Web + InApp
DOOH
Tag URL
JSON response aligned with IAB Native ads spec 1.2.
Image ** (dynamic or non-dynamic)
Digital Out-of-Home Image
Digital Out of Home serving image creatives.
The ad server chooses the right image asset to serve, and if the image is dynamic, it is rendered on the fly.
Note: For DOOH image campaigns incorporating live scores, Flight Control can render in real time but delays can occur based on how board owners cache the images.
DOOH
VAST tag URL
VAST 2.0/3.0 with image asset
Image **
* HTML creatives can be imported (published) from different sources and can include dynamic or non-dynamic elements. The creatives can include linear animation as well as interactive HTML layers.
** Image creatives can be imported (published) from different sources and can include dynamic or non-dynamic elements.
*** Video creatives can be imported (published) from different sources and can include dynamic or non-dynamic elements.
Social Campaigns
Campaign Type
Details
Supported Social Platform Campaign Objectives
Supported Ad Types
Connectivity with Flight Control
Meta
Ads displayed on Facebook, Instagram, and other Meta platforms. Placement types include stories, feeds, and more.
In-flight on/off ad toggling based on campaign logic
Onboarding campaign performance analytics to Flight Control
Note: Ad creation and in-flight on/off ad toggling for social campaigns utilize most of the signals available for programmatic, including product feeds, sports, weather, date/time scheduling, and more.
Note: Social campaigns don't support real-time updates to data displayed in ads, such as live scores and countdown clocks. This is because creatives must be pre-rendered before ad serving.
Tracking
Campaign Type
Details
Benefits
Capabilities
Third-Party Ad Tracking
Clinch acts as a "Trackingprovider," providing tracking tags to be inserted into campaigns served outside Clinch on any ad server.
See a holistic view of your media served across all ad servers.
Measure performance, attribution, reach, and frequency on person/Household across all your media (whether served by Clinch or not) to improve and optimize your media spend.
Receive log-level data, including identity across all your media (whether served by Clinch or not), to improve your audience building.
Measure "Special Metrics"* (viewability, attention, and more)*.
Keep building your audience identity graph and person/Household profiles, even if not served by Clinch.
Omni tag, supports all channels and environments on a single tracking tag.
Provided ad trackers are populated with the respective DSP/Publisher macros for easier trafficking.
Tracker types:
Impression (img, iframe, js)
Click
Engage
Video events
Manage landing page and URL parameters with macros via the click tracker.
Support attribution measurement just like campaigns served on Clinch.
* "Special Metrics" measurement is available on campaign types that support JavaScript trackers.