Ads Table (Social Campaigns)

General

The Ads table, a required step within Flight Control social campaigns, displays all campaign ads planned to be published or already published to the relevant social media platform based on your campaign logic. Here, you can:

• Generate and render ad variations based on your campaign logic.
• Preview and edit the planned ad variations.
• Fine-tune ad elements like the name, header, call to action, and more.
• Publish the planned (draft) ads to the social media platform once ready.
• Monitor the status of ads published to the relevant social media platform, including their approval statuses within the social media platforms.

Ads are automatically generated once the following is completed:

• Connect ad sets/groups to your campaign.
• Configure Campaign Logic for your campaign.
• Resolve any campaign setup errors. Note: Ads won't generate if there are any outstanding errors on the campaign.
• Receive campaign step approvals from designated account users.

Accessing the Ads Table

1. Click on the Ads step in your social campaign's header.

Generating and Rendering Ads

To generate and render ad variations after completing or revising your campaign logic, you can go to the Ads table and click Generate Ads (or click it within the campaign's Header). Ads can fail to be generated, in which case, you can click Try Again within the campaign's header to reattempt ad generation after resolving issues.

Ads in Preview Mode

Preview mode lets you preview both planned and published ads. Flight Control simulates ad previews for unpublished ads, while published ads use actual ad previews sourced from social media platforms.

You can also generate a preview link for external sharing.

1. Placement Selection: This drop-down menu allows you to select one, multiple, or all social media placement formats for viewing your campaign ads (examples: Facebook, Instagram, etc.).
2. Preview Display: This lets you preview your campaign ads in the formats chosen in the Placement selection drop-down.
3. Preview Export: Click the link icon to copy a shareable link for previewing the Ads table.

Table Columns

The Ads table displays the following columns:

Column Name	Description
Type	Identifies the ad type.
Poster	Displays the ad poster.
Platform Status	Specifies the activation status of the published ad on the social platform. It also displays the ad's Clinch ID. The following statuses exist: Approved: The social platform approved the ad. The "Approved" status can have the following sub-statuses: Approved - Active: The ad is actively used for advertising within the social platform. When an ad is temporarily not in use (paused), Flight Control displays a substatus indicating the reason: "Paused by system" or "Paused by user." Approved - Inactive: The ad is inactive and not used for advertising within the social platform. In Review: The social platform is reviewing the ad. Rejected: The social platform rejected the ad from being published. Paused: Flight Control has paused the ad while a new version is being published to the social platform.
Publish Status	Indicates the ad's publishing stage in Flight Control. Additionally, a green checkmark will be displayed by the ad's publishing status if it was rendered successfully after ad generation. The following publish statuses exist: Planned: Ad is ready for publishing. Please keep in mind that to publish the ads, you must save the draft first. Pending: Ad is being published. Published: The ads have been created on the social platform under the corresponding ad group. Planned for update: This means that a previously published ad was updated in Flight Control. It will update on the social platform once the user publishes the ad. Planned for deletion: This means that a previously published ad was removed from the campaign map in Flight Control. The ad will be removed from the Ads table and paused in the social platform once the user publishes the ad. Note: You can't directly change an ad's "planned for deletion" status. Instead, you must re-add its associated creative card to your campaign's logic. Failed: Ad failed to publish to the social platform. Removed: The ad was deleted directly within the synced social media advertising account. To recreate a new instance of the removed ad in the social platform, create a new campaign version in Flight Control, regenerate the ads, and then republish the ads.
Platform Ad	Displays the ad name and ad ID. The ID corresponds to the social platform ad ID, provided that the ad has been published and created successfully.
Ad Set/Group	Displays the name and ID of the ad set or group in the social platform where the ad is or will be published. Note: You can still publish ads to inactive ad sets or groups. However, the ad sets or groups must be initially configured within their respective social media advertising account.
Creative ID	The ID for the creative used in the Flight Control campaign map.
Media	Displays the formats (sizes) included for a specific ad. Under each format, the Flight Control and social platform IDs are displayed. Clicking either ID will open previews for the ad.
Product	When using a product selection card, this column displays the product feed ID and item ID.
Primary Text Applicable only to Meta campaigns.	The primary text is the main message accompanying your ad. It's where you convey your message, provide information, or encourage engagement. This text will appear on most placements, although its position will vary. Use "@" to tag Facebook profiles or pages. It's recommended to use no more than 125 characters. Within the Ads table, the shown value reflects what was initially configured in the creative card. However, you have the flexibility to adjust it here as necessary. Hover over the field and click the "pencil" button to edit or input a new message. Up to five primary texts can be added. Meta will decide which text to use based on its campaign optimization while running the campaign.
Text Applicable only to TikTok campaigns.	Text will appear as part of your ad creative to let your audience know what you're promoting. Within the Ads table, the shown value reflects what was initially configured in the creative card. However, you have the flexibility to adjust it here as necessary. Simply hover over the field and click the "pencil" button to edit or input a new message. This text will appear on all placements.
Headline Applicable only to Meta campaigns.	The headline is the main text that appears at the top of your ad. It is a short and attention-grabbing line that is usually the first thing users notice. The headline serves to convey a key message or capture the essence of your ad, encouraging viewers to engage or take action. Within the Ads table, the shown value reflects what was initially configured in the creative card. However, you have the flexibility to adjust it here as necessary. Simply hover over the field and click the "pencil" button to edit or input a new message. Up to five (5) short headlines can be added. Meta will decide which headline to use based on its campaign optimization while the campaign is running.
Description Applicable only to Meta campaigns.	The description is a block of text that provides additional information about the ad. It usually appears below the headline and above the main creative elements (such as images or videos). The description allows you to offer more details about your product, service, or message. The description displays in the ad if it's likely to resonate with the person seeing it. It will only appear in some placements, and its position will vary. Within the Ads table, the shown value reflects what was initially configured in the creative card. However, you have the flexibility to adjust it here as necessary. Simply hover over the field and click the "pencil" button to edit or input a new message. Up to five (5) descriptions can be added. Meta will decide which one to use based on its campaign optimization while running the campaign.
Call to Action (CTA Text)	CTA refers to the specific words or phrases in an ad that encourage the user to take a specific action. In the creative card, select from a list of predefined CTAs or macros (for Meta campaigns). This list is sourced from the social platform and isn't customizable. Within the Ads table, the shown value reflects what was initially configured in the creative card. However, you have the flexibility to adjust it here as necessary. Simply hover over the field and click the "pencil" button to change the selection.
Display URL Applicable only to Meta campaigns.	The display URL refers to the web address that is visible to users in the ad. It's the URL that appears as a clickable link in the ad and is meant to give viewers an idea of the destination they will reach when they click on the link. Within the Ads table, the shown value reflects what was initially configured in the creative card.
TikTok Channel (Identity) Applicable only to TikTok campaigns.	A TikTok channel or identity is a private or public profile that represents a business, brand, organization, or public figure being promoted in an ad. This lets you choose a TikTok account to represent your business and connect with your audience on the platform. Within the Ads table, the shown value reflects what was configured in the creative card.
Facebook Page Applicable only to Meta campaigns.	A Facebook page refers to a public profile or presence on Facebook that represents a business, brand, organization, or public figure the ad is promoting. Facebook pages are distinct from personal profiles and are specifically designed for businesses and entities to connect with their audience on the platform. Within the Ads table, the shown value reflects what was configured in the creative card.
Instagram Account Applicable only to Meta campaigns.	Shows the Instagram account or profile the ad is promoting (when ad is displayed on Instagram placements). Within the Ads table, the shown value reflects what was configured in the creative card.
Website Event	Track event datasets that contain the conversions your ad might influence. The dataset that contains the conversion selected for the ad account will be tracked by default.
Landing Page	This shows the landing page defined in the campaign card and/or creative card.
Last Publish Request	Displays the date and time the ad was last published.
Social Media Campaign	Displays the social media advertising account to which the ad will be published.

Table Filters

The Ads table includes two table filters, accessible by clicking the filter icon ():

• Show only ads with issues: Filters the table for ads that failed to be published.
• Highlight Changes: Highlights values that were changed for ads with the "planned for update" status.

Actions

Select one or multiple rows and click Actions to see all available ad options:

Action	Description
Pause Ads Enabled for versions in an "Active" status.	This action will put the ad in "Pause" mode on the social platform and prevent the ads from automatically toggling on/off according to the campaign logic.
Resume Ads Enabled for versions in an "Active" status.	This action allows you to resume toggling the ad on/off according to the campaign logic.
Edit Primary Text	Allows you to edit the Primary Text on all selected rows.
Edit Headline	Allows you to edit the headline on all selected rows.
Edit Description	Allows you to edit the description on all selected rows.
Edit CTA (Call to Action)	Allows you to edit the CTA (Call to Action) on all selected rows.
Media Download	Available after the ads have been published, this option allows you to download all media formats for the chosen ad variation, consolidating them into a ZIP file. You can download the media for one ad (row) at a time.
Export to Excel	Exports the content of the table into an Excel file.
Ads Generation History	Displays a window listing the ad generation history for each campaign version.

Important Notes:

• Editing actions can only be used on draft campaign versions. You can edit within a cell using the pencil button or make bulk edits by selecting multiple rows and utilizing the edit option (e.g., Edit Primary Text) under Actions.
• Certain changes made to a campaign while in flight can create new ads (instead of updating existing ads) and, consequently, new ad IDs, replacing existing ads in the social platform. When replacing an existing ad, all subsequent data collection (e.g., metrics) applies to the new ad, and the creative optimization learning phase restarts. The following campaign changes will result in the replacement of an ad/ad ID in the social platform:
  • Replacing a creative card.
  • Changing the Product ID shown in the ad.
• Ads planned for deletion are only disabled within Meta Ads Manager when a new campaign version is active.
• Unchanged ads from previous campaign versions will still serve according to previous version setups, even after publishing more ads and activating new campaign versions.