Ads Variation Table (Programmatic Video Campaigns)

General

The Ad Variations table, a step in the video campaign workflow, enables you to manage and review video ad variations, including those planned for rendering, currently being rendered, and those that have already been rendered.

In video campaigns, video rendering is necessary to generate all needed campaign ad variations before ad serving. These ad variations are based on the number of creatives, products, content items, and/or locations defined in the campaign logic.  

Here you can initiate the batch rendering, monitor the progress, and review them. You can also perform several other actions, such as re-render, delete, download, or export.

Note: The maximum number of video ad variations can vary by account. Please see the Limits & Quotas section of your account settings for a specific number.

Accessing the Ads (Variations) Table

1. In the Campaigns table, select a video campaign to open its Homepage.
2. Click the Ads (Variations) button located in the campaign header.
   • Hovering over the Ads (Variation) button on the homepage displays a snapshot of the number of video variations categorized by status (Rendered, Planned, and Failed). For CTV campaigns, additional information about the Transcoding status will also be displayed (Succeeded, Pending, and Failed).
   • A red dot on the Ads step icon () indicates that the rendered video variations don't align with the campaign's current logic (for instance, if a creative was modified but the corresponding videos were not rendered). To resolve this, click Render to update the video variations.

Navigating the Ads (Variations) Table

The Ads (Variations) table has the following features:

Table

The table lists all ad variations, status (rendering and transcoding), and metadata about each variation, such as the duration, creative ID, created, and last updated date/time. An ad variation can have the following statuses:

Column	Status	Description
Rendering Status	Rendered	Signifies that the video has finished rendering successfully.
	Pending	Indicates that the rendering process is in progress.
	Failed	Indicates that the rendering process encountered an error or failed. Hover over the status to reveal a tooltip with additional information.
SSAI Vendors Available only for campaigns with CTV placements, using SSAI	Success	Indicated by a green checkmark, this means that the video was transcoded successfully by the vendor.
	Pending	Indicates that the transcoding process is in progress.
	Failed	Indicated by a red x, this means that the transcoding process encountered an error or failed. Hover over the status to reveal a tooltip with additional information.

Previewing Video Ad Variations

To preview a video ad variation after it finishes rendering, simply click on it. This action opens the Video Preview drawer. In this drawer, you can watch all rendered outputs and specifications for the video ad, which are determined by target platform selections in the campaign's placements.

Additionally, you can click Get Video Metadata to see the ad's metadata.

Search & Filtering

The search and filtering section of the Ads table allows you to search for variations based on any value and filter them by status or creative ID.

Actions

Select a variation in the table to use the following actions: 

Action	Description
Re-render	Re-renders video variations that were already rendered for the campaign. rendered video variation(s) by generating an updated version of the selected videos. Note: This action is exclusively used in uncommon instances when you wish to re-create particular video variations. For all other scenarios in which the creative has been modified or the feed has been updated, simply click Render to automatically update the video variations and re-create any existing versions that require it.
Delete	Removes the ad variation from the list.
Download	Downloads the selected video variation media file (at the highest available quality).
Export to CSV	Exports the selected row(s), including additional columns like ad format, media, and poster URL, to a CSV file.

Rendering Video Ads

Rendering in Flight Control involves assembling and transcoding video variations into specific formats based on the campaign logic and target platforms selected in campaign placements. 

To render videos:

1. Click Render in the Ads (Variations) table. Flight Control will calculate the number of ad variations to be created.
   • Note: Hovering over the Render button displays a snapshot of the number of video variations categorized by status (Rendered, Planned, and Failed). For CTV Campaigns, additional information about the Transcoding status will also be displayed (Succeeded, Pending, and Failed).
2. Click Proceed to continue.

Note: Any changes to placements within a specific campaign version will only impact the target platform for that version.