General
The product selection card incorporates product feeds into a campaign, letting you select products used for campaign decisioning and creative content. The product selection strategy you choose determines how the card selects products.
Review this article for a list of product selection strategies available for programmatic and social campaigns.
Product Selection Strategies (Programmatic Campaigns)
| Type | Name | Description |
| Custom | Custom Matching | This strategy selects products according to custom conditions where product item properties are compared with values from various sources (location item properties, DSP parameters, user parameters, placement parameters, etc.). When using a custom-matching strategy, the product selection card displays a new output called "Partial Success." This third output is used when the matching condition can only select a partial number of products required for the creative. Example: If the creative requires three products, but only two products meet the set condition(s), the products selected will go through the "Partial Success" card output. |
| Custom | Show Last Sport Game | This strategy returns the most recent past game. It requires a Sport Event type product feed. Supported sports include: Soccer, Basketball, Baseball, American Football, and Hockey. The strategy requires each placement to hold the team name it targets in custom 1 parameter. The team name in custom 1 must match either the "Home Team Name" column or the "Away Team Name" column in the associated product feed. The strategy returns the last ended game of the selected team. If the season hasn't started, no item is returned. |
| Custom | Show Upcoming Sports Game excluding live games | This strategy returns the nearest upcoming game, excluding live games. It requires a Sport Event product feed. Supported sports include: Soccer, Basketball, Baseball, American Football, and Hockey. The strategy requires each campaign placement to hold the team name it targets in custom 1 parameter. The placement's custom 1 parameter must match the team name in the feed's "Home Team Name" or "Away Team Name" column. The strategy will match from the product feed the games where the targeted team is playing (either as home or away team). It will return the nearest game that will play soon. The strategy returns the closest upcoming game that is not live. If the season ended, no item is returned. |
| Custom | Show Upcoming Sports Game including live games | This strategy returns the nearest upcoming game, including live games. It requires a Sport Event product feed. Supported sports include: Soccer, Basketball, Baseball, American Football, and Hockey. The strategy requires each campaign placement to hold the team name it targets in custom 1 parameter. The placement's custom 1 parameter must match the team name in the feed's "Home Team Name" or "Away Team Name" column. The strategy will match from the product feed the games where the targeted team is playing (either as home or away team). It will return the nearest game which is either currently playing or will play soon. If there is a live game for the selected team, the strategy will not select any game If there is no live game, the strategy will choose the closest upcoming game of the selected team. If the season ended, no item is returned, as there are no upcoming games. |
| Custom | One Item per Category | This strategy selects items from each category within a product feed's category top items list. If there are not enough categories to reach the minimum, more than one item per category will be selected. Note: A limit of 50 categories exists. |
| Prospecting | Select products by placement | Selects products based on the "Product IDs to Show" parameter in a placement. The value must be a comma-separated list matching product feed IDs. |
| Prospecting | Select specific products | Lets you choose specific products. You can select a single product, multiple products, or all products within the feed. Note: Products are used in the order you select them. They don't rotate evenly. |
| Prospecting | Show products from "Top Item List" | Configured in the Top Items List tab for product feeds. |
| Prospecting | Store promoted products | Used in location-focused campaigns, where you display varying promoted products per store or other physical entity.
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| Retargeting | Retargeting | Shows products a user engaged with during a visit, along with top products from visited categories. |
| Retargeting | Viewed Items | Shows users items within the selected product feed that they engaged with during their visit to the advertiser's website. This strategy utilizes data on viewed items, which is stored in a user's profile. |
Product Selection Strategies (Social Campaigns)
| Type | Name | Description |
| Custom | Custom Matching | Filters a product feed by matching column data with incoming impression signals (e.g., location, DSP, user). |
| Custom | Show Upcoming Sports Game including live games | This strategy returns the nearest upcoming game, including live games. It requires a Sport Event product feed. The strategy requires each campaign placement to hold the team name it targets in custom 1 parameter. The placement's custom 1 parameter must match the team name in the feed's "Home Team Name" or "Away Team Name" column. The strategy will match from the product feed the games where the targeted team is playing (either as home or away team). It will return the nearest game which is either currently playing or will play soon. If there is a live game for the selected team, the strategy will not select any game If there is no live game, the strategy will choose the closest upcoming game of the selected team. If the season ended, no item is returned, as there are no upcoming games. |
| Custom | Show Upcoming Sports Game excluding live games | This strategy returns the nearest upcoming game, excluding live games. It requires a Sport Event product feed. The strategy requires each campaign placement to hold the team name it targets in custom 1 parameter. The placement's custom 1 parameter must match the team name in the feed's "Home Team Name" or "Away Team Name" column. The strategy will match from the product feed the games where the targeted team is playing (either as home or away team). It will return the nearest game that will play soon. The strategy returns the closest upcoming game that is not live. If the season ended, no item is returned. |
| Custom | Show Last Sport Game | This strategy returns the most recent past game. It requires a Sport Event type product feed. Supported sports include: Soccer, Basketball, Baseball, American Football, and Hockey. The strategy requires each placement to hold the team name it targets in custom 1 parameter. The team name in custom 1 must match either the "Home Team Name" column or the "Away Team Name" column in the associated product feed. The strategy returns the last ended game of the selected team. If the season hasn't started, no item is returned. |
| Prospecting | Select specific products | Lets you select specific feed products. You can select a single product, multiple products, or all products within the feed. Note: Products are used in the order you select them. They don't rotate evenly. |
| Prospecting | Show products from "Top Item List" | Configured in the Top Items List tab for product feeds. |