Description
Learn how to create and download a Website Pixel in Flight Control. This video walks you through what website pixels are, the prerequisites for creating and using them, how to generate your pixel code, and how to implement it on your website for tracking, optimization, and attribution.
Timestamps
0:00 – What a Website Pixel Is
- Overview of what a pixel tracks and why it’s used
- How pixel data supports measurement and optimization
0:25 – Requirements & Setup Checks
- Admin access is required to create website pixels
- Ensuring user profiling is enabled
0:45 – Navigating to Data Sources
- Accessing the Data Sources table
- Viewing existing sources and access options
1:05 – Creating the Website Pixel
- Adding a website pixel
- Naming and generating the data source
1:19 – Downloading Pixel Code
- Selecting product and implementation type
- Downloading setup instructions
1:55 – Understanding Pixel Components
- Global code placement
- Event trackers and their purpose
2:49 – Required vs. Optional Parameters
- Replacing dynamic values
- How to handle optional fields
3:03 – Reviewing the Instructions
- Pixel details included in the file
- Sharing the code with a website administrator
3:05 – Server-to-Server Implementation Option
- Server-to-server availability
- Find documentation in the Knowledge Center