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Flight Control Help Center

Landing Pages

  • Updated

General

A landing page configured for a campaign defines the click-through URL for campaign ads. 
Three places exist within a campaign's setup where you can designate a landing page:

  1. Campaign Card > Campaign Info: 
    • Defines the 'default' landing page for the campaign, provided no other landing page is set up in the campaign
    • You can add macros for dynamic parameters insertion in real time
  2. Placement:
    • Defines the landing page at the placement level which provides more granularity
  3. Creative Card:
    • On the creative level the user can either:
      • Insert a landing page URL manually, or 
      • Select the source of the landing page from a dropdown, including from a product feed, location feed, content feed, placement level, campaign level, or from a DSP.
      • To understand the usage of each source, hover on the option to read the description

Flight Control decides the Landing page (Click-Through) to use during ad impression as follows:

  1. Look at the creative level setup, if there is a manual landing page URL, this URL will be taken 
  2. If the creative setup defines a source for the landing page, Flight Control tries to fetch the URL from that source
  3. If it fails, it fallbacks to the placement-level landing page
  4. If it fails, it fallbacks to the campaign-level landing page

UTM Parameters

  1. UTM parameters are URL parameters which will be appended to the decided landing page
  2. Clinch keeps the UTM parameters setup separate from the landing page, since the landing page can be fetched from many sources
  3. There are 2 places in the campaign setup where the user can setup the UTM parameters:
    • On the placement level (inside the placement modal)
    • In the creative (inside the creative card drawer)
  4. In both cases, the user can include macros for dynamic values insertion in real time
  5. Flight Control will use the UTM parameters on the creative level, and only if one does not exist, will fallback to use the UTM parameters on the placement level.

Note: To append UTMs to products in a product feed, you can include the UTM in the product's landing page URL within the feed.