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Flight Control Help Center

Creating a Campaign Tearsheet

  • Updated

General

You can create tearsheets in a programmatic and social campaign to review and approve the campaign's creative variants. A tearsheet provides a live preview of all potential ad variations based on your campaign setup. You can also filter the tearsheet to generate a subset of potential campaign ad variations for previewing.

  • Tearsheets are available for all campaigns except audio and third-party ad tracking campaigns.
  • Tearsheets are created per campaign version.
  • Tearsheets are available for all campaign statuses.
  • Tearsheets can be shared externally with a public link, which allows anyone outside of Flight Control to access them.

Note: Ad variations displayed in social campaign tearsheets are simulated social media previews. Minor discrepancies may exist between the tearsheet preview and the actual social media placement.

limitations.png Limitations

  • When using a product selection card, tearsheets can only be generated when any of the following strategies are selected:
    • Top items
    • Retargeting
    • Store Promoted Products
    • Custom Matching Strategy
    • Sports Strategies
  • Video campaigns must (re-)render ad variations to display the campaign's most current ad variations in their tearsheets. Updating the campaign's logic without re-rendering variations will lead to an outdated tearsheet.
  • A single tearsheet can include up to 1,000 variations. If variations exceed 1,000, return to the tearsheet filter setups and minimize what is included.

image.png Prerequisites

Creating a Campaign Tearsheet

Programmatic Campaigns

  1. Go to the campaign's Tearsheet step.
  2. Click Create.
  3. In the General tab, select placements and creatives to be displayed in the tearsheet.
  4. Click Next.
  5. Optional. If your campaign logic includes a content selection card, configure content filters for the tearsheet.
    1. Select a column to filter for in the content feed.
    2. Select a value to locate in the content feed column.
      1. Note: By default, all values are used in the filter.
    3. Optional. Click the plus sign to add another filter.
  6. Optional. If your campaign logic includes a product selection card, configure product filters for the tearsheet.
    1. Select a column to filter for in the product feed.
    2. Select a value to locate in the product feed column.
      • Note: By default, all values are used in the filter.
    3. Optional. Click the plus sign to add another filter.
  7. Click Next.
  8. Optional. If your campaign logic includes a location card, configure location filters for the tearsheet.
    1. Select a column to filter for in the location feed.
    2. Select a value to locate in the location feed column.
      • Note: By default, all values are used in the filter.
    3. Optional. Click the plus sign to add another filter.
  9. Click Next.
  10. Click Next.New Programmatic Campaign Tearsheet.png
  11. Enter a name for the tearsheet.
  12. Choose which filters to display in the tearsheet.
  13. Select a variation title.
  14. Optional. Toggle Use Password Protection to require a password to view the tearsheet when using its public link.
    • Password protection applies to users who aren't logged in to Flight Control and users who don't have the Campaigns user permission within the account.
    • When toggled, a generated password (that can't be changed) will display. Accessing the tearsheet through its public link will require this password. After enabling password protection, it can't be removed.
    • Note: After the tearsheet is created, you can view the password again by selecting the tearsheet in the Tearsheets table and selecting Actions > Edit.
  15. Click Create.

Once the tearsheet is created, it will display as a row in the Tearsheets table. You can click on it to view it. For information on using tearsheets, see Using Tearsheets. 

Note: If the campaign uses a product, content, or location feed, and the feed is updated, the tearsheet will update automatically. This can potentially add or remove variations. You'll be notified of the changes once you access the tearsheet.

Social Campaigns

  1. Go to the campaign's Tearsheet step.
  2. Click Create.
  3. In the General tab, select ad sets/ad groups and creatives to be displayed in the tearsheet.
  4. Click Next.New Social Campaign Tearsheet.png
  5. Enter a name for the tearsheet.
  6. Choose which filters to display in the tearsheet.
  7. Select a variation title.
  8. Optional. Toggle Use Password Protection to require a password to view the tearsheet when using its public link.
    • Password protection applies to users who aren't logged in to Flight Control and users who don't have the Campaigns user permission within the account.
    • When toggled, a generated password (that can't be changed) will display. Accessing the tearsheet through its public link will require this password. After enabling password protection, it can't be removed.
    • Note: After the tearsheet is created, you can view the password again by selecting the tearsheet in the Tearsheets table and selecting Actions > Edit.
  9. Click Create.

Once the tearsheet is created, it will display as a row in the Tearsheets table. You can click on it to view it. For information on using tearsheets, see Using Tearsheets. 

Note: If the campaign uses a product or location feed, and the feed is updated, the tearsheet will update automatically. This can add or remove variations. You’ll be notified of the changes once you access the tearsheet.

Managing Tearsheets

The Tearsheets Table

The Tearsheets step includes a table listing all tearsheets created for the campaign and the total number of ad variations for the campaign.

Tearsheets Table.png

Table Columns

The table includes the following information:

Column Description
ID

Displays a tearsheet's ID.

Note: The link located here is shareable, meaning anyone outside of Flight Control can receive and use it.
Name Displays a tearsheet's name. If the tearsheet is password-protected, a lock will display by the name.
Total Displays the total number of child creatives/ad variations in a tearsheet.
Approval Status Displays the current approval status for a tearsheet ("Approved" or "Rejected") and the total number of tearsheet comments.

Actions

Select a tearsheet in the table and click Actions to use the following options:

Action Description
Edit Lets you edit the tearsheet.
Duplicate Duplicates the tearsheet.
Delete Deletes the tearsheet.