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Flight Control Help Center

The Creative Library

  • Updated

General

The Creative Library displays the creatives that have been created for the selected account and allows you to create and manage creatives.

Navigating The Creative Library

The Creative Library.png

The information shown in the table can be classified into 2 groups:

  1. Creative Identification: Poster, ID, and Name (A 100-character limit exists for creative names.)
  2. Creative Attributes:
    • Type: Click here to learn more about Creative Types.
    • Created: Displays the username and timestamp indicating the creation of the creative. 
    • Formats: Depicts the ad formats (dimensions) available (1920x1080; 300x600, etc.)

      • Ad formats display errors and warnings specific to them, which you can learn more about by hovering over the format.

        image2.png

    • Creative Tags: Displays the three creative tags set for the creative. The creative tag field names are set in your account's Features Settings. You enter a value for the creative tag fields when editing campaigns and creatives, which are used for reporting and organization purposes.
    • Features: Product, Content, Location, or Weather.
      • Inherited from the template used to create the creative. It enables the creative to display feed data or other platform features that would otherwise be inaccessible. Product labels will include an appended value based on the "product type" (e.g., E-commerce, Travel, Car, etc.)
    • Used In: Lists any campaign(s) where the creative is being used.

Actions

To take an action on a creative, select it and click Actions. The following actions are available:

Action Description
Duplicate

Duplicates selected creatives, including metadata, published formats, and dynamic parameters, to the chosen account.

Note: You need the Creatives user permission in the target account to duplicate creatives.
Refresh Poster Updates the selected creatives' poster previews within the Creative Library.
Copy Dynamic Parameters Allows you to copy some or all dynamic parameter values from the selected Creative to other Creatives. It is recommended that the origin and destination creatives be derived from the same template so that they have the same dynamic parameters.
Connect to Campaigns

Allows you to add one or more creatives to one or more campaigns.

Note: The campaigns must have a "draft" version status, and you'll need to connect the creatives to card outputs within the campaign map(s).
Delete Deletes the selected creative(s).
Export to Excel Exports the selected creatives' information to an Excel file.

Previewing a Creative

Hover over a creative row and click the Preview quicklink that displays. This opens a Preview pane, showing all available ad formats for the selected creative. For more information on creative previewing, see Creative Preview.

Editing a Creative

Hover over a creative row and click the Edit quicklink that displays. This opens the Creative Editor, where you can edit dynamic parameters and perform additional actions.