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Flight Control Help Center

Making a Creative

  • Updated

General

You can make standard (non-dynamic) creatives in the Creative Library by utilizing an existing creative template or by uploading HTML, image, video, or audio assets.

Note: Bulk creative uploads are only available for image and video creatives, but you can simultaneously upload multiple ad formats/sizes for a single creative of any type.

Making a Creative from a Template

To make a creative from an account creative template:

  1. Go to Libraries > Creatives.
  2. Click Create > From Template.
    • Note: Audio creative templates don't exist, so you can't create an audio creative from a template.
  3. Enter a name for the creative.
  4. Choose a creative template from the table. You can utilize the search and filter options to locate your template.
  5. Click Create.

The new creative will be added to the Creative Library, inheriting settings from its parent template (published ad formats, features, dynamic parameters, and more).

Making a Creative from Upload

To make a standard (non-dynamic) creative from a file or folder upload:

  1. Go to Libraries > Creatives.
  2. Click Create > From Upload.
  3. Select a creative type.
  4. Enter a name for the creative.

  5. Follow the steps according to your selected creative type:

    Creative Type Steps
    HTML
    1. Upload your ZIP file by dragging and dropping it into the window, or clicking the plus icon to select it from your local device.
      • The uploaded ZIP file should contain a folder for each required format.
      • Each folder should be named according to the width and height (example: 300x250/300x50).
      • Each folder should contain an index.html file and the required assets.
      • Note: If the uploaded ZIP file includes script and CSS links that serve from non-Clinch domains, Flight Control will detect them automatically and give you the option to upload them to a view-only "CACHED-LIBS" folder in your account's Assets Library. This will switch their file URLs to the Clinch domain for ad serving.

    Note: Click Download HTML Example to download an example ZIP folder showing the required folder structure and assets.
    Image
    1. Choose one of the following options:
      • Files: Select a JPEG, PNG, WEBP, or GIF file to upload as a single image creative. (10 MB is the maximum file size.) Optionally, upload multiple image files to generate several formats/sizes for a single image creative.
      • Folder (for bulk uploading): Select a single folder with subfolders containing image files. Each included subfolder will create a separate image creative in the Creative Library that is named after the subfolder.
      • Figma ZIP: Select Figma ZIP files to generate creatives (exported from Figma using the Figma-Clinch Exporter Plugin).
        • Each uploaded ZIP file generates a single creative in the Creative Library, which can include multiple ad sizes.
    2. Upload your image creative folder or file(s) by dragging and dropping them into the window, clicking the plus icon to select from your local device, or clicking Assets Library to select files from it.
    3. Optional. Select the 2x Retina Ready checkbox to serve the uploaded images at twice their resolution on retina displays.
    In-Banner Video
    1. Upload your ZIP file by dragging and dropping it into the window, or clicking the plus icon to select it from your local device.
      • The uploaded ZIP file should contain a folder for each required format.
      • Each folder should be named according to the format width and height (example: 300x250/300x50).
      • Each folder should contain a single vid.mp4 file no larger than 35 MB.

    Note: Click Download In-Banner Video Example to download an example ZIP folder showing the required folder structure and assets.
    Video
    1. Upload up to 10 MOV or MP4 files to make video creatives in bulk, or upload a ZIP file to create a multi-size video creative.
      • You can upload them by dragging and dropping them into the window, clicking the plus icon to select from your local device, or clicking Assets Library to select files from it.
      • The uploaded video file should follow these guidelines:
        • Size: 300 MB max.
        • Length: 60 seconds max.
      • When using a ZIP file, the file must contain a folder for each required format and be named accordingly (example: 1920x1080).

    Note: You can click Download Multi-Size Video Example to download an example ZIP folder showing the required folder structure and assets.
    Audio
    1. Upload one or more MP3, WAV, OGA, M4A, or FLAC files by dragging and dropping them into the window, clicking the plus icon to select them from your local device, or clicking Assets Library to select files from it.
      • The uploaded audio file should follow these guidelines:
        • Size: 10 MB max.
        • Rate: At least 44100Hz (44.1kHz)
        • Bitrate: Minimum 160kbps
        • Length: 60 seconds max.
        • 2 channels (stereo)
    2. Optional. Upload one or more companion banner sizes (JPEG or PNG) to use for your audio file(s).
      • Note: Each companion banner size or format in an audio file can include only one image.
      • Known audio publisher requirements are as follows:
        • Amazon Ads:
          • 1024x1024
        • Spotify:
          • 300x250 (Desktop Companion)
          • 640x640 (Mobile In-App Companion)
          • 728x90 (Tablet)
        • Pandora:
          • 300x250 (Standard Companion)
          • 300x600 (Premium Display Companion)
        • iHeartRadio:
          • 300x250 (Web and Mobile)
          • 728x90 (Web Companion)
          • 320x50 (Mobile Companion)
        • SoundCloud:
          • 300x250 (Primary Companion)
          • 728x90 (Desktop Companion)
        • TuneIn:
          • 300x250 (Mobile and Web)
          • 728x90 (Desktop)
      • Note: Companion banners can only be used on streaming platforms that accept them.
  6. Click Create.
    • Each uploaded file now corresponds to a creative displayed as a row in the Creative Library.