Creative Card (Social)

General

The creative card represents the ad created for each ad set linked to its path. Within the card's settings, you select an account creative to use (image or video) and configure text elements like the headline and CTA.

Based on the campaign's logic and the number of synced ad sets, Flight Control generates all required ad variations, which are then published to social media platforms.

A single Flight Control creative can include multiple ad sizes/formats, allowing support for all relevant social media placements within the individual ads. Flight Control automatically aligns each format with the social media platform's recommended placement specs.

Adding a Creative Card

When adding a creative card to a campaign, the Settings drawer will open, prompting you to select an ad type. Then, you'll choose the actual creative(s) to be used for your creative card and handle other creative attribute selections, such as a headline and call to action, as listed below.

Setting up the Creative Card Parameters

Open the Creative Card Settings pane to customize each creative. Creative types have almost the same options available, with a few exceptions.

Note: Many of the parameters below allow you to add macros of dynamic values, which will be populated during the ad creation process (publishing).

Meta

See the table below for information on fields in Meta campaign creative cards and the ad types to which they apply:

Field Name	Description	Image	Video	Carousel
Ad Name	Allows you to define the name of the ad that will be created. If nothing is inserted, the creative name will be used.	Yes	Yes	Yes - In General settings tab
Image Name Video Name Media Name	Allows you to create a name for the media, image, or video asset published to the social platform (instead of using the creative ID as the default name).	Yes	Yes	Yes
Catalog	DPA Meta Campaigns only. Allows you to select a product catalog to use from the Meta Ads Manager account that is synced with your DPA Meta campaign. Note: Flight Control enables you to create a product catalog feed source for Meta DPA by combining a product feed and creative, which can enhance the visual quality of the product images used within your Meta catalog.	Yes	Yes	Yes
Product Set	DPA Meta Campaigns only. Allows you to select a product set to use from the Meta catalog synced with your DPA Meta campaign. You can select from a predefined list of product sets or enter a custom text value or macro.	Yes	Yes	Yes
Landing Page	Lets you choose the source for the ad's landing page. You can enter a URL to use by selecting Insert Manual Link.	Yes	Yes	Yes
Landing Page URL	Lets you enter a URL to use as the ad's landing page. Note: This field only displays if you selected Insert Manual Link for the Landing Page field.	Yes	Yes	Yes
Display URL	Lets you enter a "URL name" that will be displayed in the ad. When clicked or tapped, the user will be directed to the card's configured landing page URL.	Yes	Yes	Yes
Custom Media Selection	DPA Meta Campaigns only. Lets you select the media column you want to display as your product image in the ad.	Yes	Yes	Yes
Facebook Page	Lets you select a Facebook page to publish the ad to.	Yes	Yes	Yes
Instagram Account	Lets you select an Instagram account or enter an Instagram account ID to publish the ad to. You can also select Use Facebook Page, which will use the profile picture and title of your Facebook page in the Instagram account placements. Note: If you choose Use Facebook Page, and the page has an Instagram account associated with it, the Instagram account will be selected instead.	Yes	Yes	Yes
Primary Text	This text will appear on most placements, although its position will vary. Use @ to tag Facebook profiles or pages. It is recommended to use no more than 125 characters. Add up to five versions using the Add Primary Text option. Meta will decide which text to use based on its campaign optimization while running the campaign.	Yes	Yes	Yes
Description (optional)	Lets you enter an ad description. The description will be displayed in your ad if it's likely to resonate with the person seeing it. It will only appear in some placements, and its position will vary. Note: This field doesn't apply to DPA Meta campaigns.	Yes	Yes	Yes
Headline (optional)	Add up to five short headlines for image and video ads. Meta will decide which text to use based on its campaign optimization while running the campaign. For carousel ads, only one headline is needed.	Yes	Yes	Yes
Call to Action	Required. Use this to show a button or link in the ad that represents the action you want the user to take. Select from a predefined list of CTAs or macros.	Yes	Yes	Yes
Tracking	Lists all available website events for the synced account.	Yes	Yes	Yes
Carousel Optimization	Select the options that meet your requirements: Display carousel cards as a video: on the Facebook Feed, the carousel ad will display as a video based on potential performance lift. Automatically show the best performing cards first: on the Facebook Feed, Instagram Feed, and Instagram Stories, shows the carousel card that performs the best. Note: for all other placements, the cards will appear in the order you arrange them. Add a card at the end with your page profile picture Add music: on supported placements, Flight Control will sync your ad with music at no additional cost. All other placements will not be synced.	No	No	Yes

TikTok

See the table below for information on fields in TikTok campaign creative cards and the ad types to which they apply:

Field	Description
Ad Name	Allows you to define the name of the ad that will be created. If nothing is inserted, the creative name will be used. Note: A 512-character limit exists.
Video Name	Allows you to enter a name for the video creative published to the social platform (instead of using the creative ID as the default name). Note: Avoid special characters.
Landing Page	Lets you choose the source for the ad's landing page. You can enter a URL to use by selecting Insert Manual Link.
Landing Page URL	Lets you enter a URL to use as the ad's landing page. Note: This field only displays if you selected Insert Manual Link for the Landing Page field.
TikTok Account	Lets you select a TikTok account to publish the ad to.
Text	This text will appear on most placements although its position will vary. Note: A 150-character limit exists. (We recommend using 4 to 60.) Curly brackets aren't allowed.
Call to Action	Use this to show a button or link in the ad that represents the action you want the user to take. Select from a list of predefined TikTok CTAs: "Apply now", "Contact us", "Download now", "Get quote", "Get showtimes", "Get tickets now", "Install now", "Interested", "Learn more", "Listen now", "Order now", "Play game", "Preorder now", "Read more", "Shop now", "Sign up", "Subscribe", "View now", "Visit store", and "Watch now".
TikTok Events Tracking	Lists all available website events for the synced account.

Snapchat

See the table below for information on fields in Snapchat campaign creative cards:

Field	Description
Ad Name	Allows you to define the name of the ad that will be created in Snapchat. If nothing is inserted, the creative name will be used.
Media Name	Lets you enter the name for the media in Snapchat (instead of using the creative ID as the default name).
Landing Page	Lets you choose the source for the ad's landing page. You can insert a URL manually by selecting Insert Manual Link.
Landing Page URL	Lets you enter a URL to use as the ad's landing page. Note: This field only displays if you selected Insert Manual Link for the Landing Page field. Note: Special characters aren't allowed for this field.
Select Public Profile	Lets you select a Snapchat public profile to publish the ad to. For information on public profiles, see Snapchat's What is a Public Profile on Snapchat?
Brand Name Optional	Lets you change the public profile name displayed in the ad. Note: A 25-character limit exists.
Headline	Lets you enter a headline for the ad. Note: A 34-character limit exists.
Call to Action	Use this to show a button or link in the ad that represents the action you want the user to take. Select from a list of predefined CTAs.
Switch to Standard Button Color	When toggled, this option replaces the ad's call-to-action button color set in your public profile settings with Snapchat's default color.
Click Trackers	Lets you enter up to five click-tracking URLs for the creative. These third-party click trackers must come from vendors approved by Snapchat. You can use macros to dynamically insert tracking URLs from your campaign's feeds and placements.
Impression Trackers	Lets you enter up to five impression-tracking URLs for the creative. These third-party impression trackers must come from vendors approved by Snapchat. You can use macros to dynamically insert tracking URLs from your campaign's feeds and placements.
Enable Snapchat users to share the ad with their friends	When toggled, this option lets Snapchat users share your ad with their friends.
Post Uploaded Media to The Public Story and Profile for Organic Reach	When toggled, this option publishes your ad to your public profile and its story for better organic reach.

YouTube

See the table below for information on fields in YouTube campaign creative cards and the ad types to which they apply:

Field	Description	Bumper	In-Feed	Skippable	Responsive	Non-Skippable	Shorts
Ad Name	Allows you to define the name of the ad that will be created. If nothing is inserted, the creative name will be used.	Yes	Yes	Yes	Yes	Yes	Yes
Video Name	Allows you to create a name for the video asset published to the social platform (instead of using the creative ID as the default name). Note: YouTube video names can't contain more than 100 characters. You can use dashes and underscores but should avoid special characters like "<" or ">".	Yes	Yes	Yes	Yes	Yes	Yes
Companion Banner Asset ID	Lets you enter the ID of a companion banner asset within the synced DV360 account. Note: This field only applies to YouTube campaigns running through DV360.	Yes	Yes	Yes	No	Yes	Yes
Landing Page	Lets you choose the source for the ad's landing page. You can enter a URL to use by selecting Insert Manual Link.	Yes	Yes	Yes	Yes	Yes	Yes
Landing Page URL	Lets you enter a URL to use as the ad's landing page. Note: This field only displays if you selected Insert Manual Link for the Landing Page field.	Yes	Yes	Yes	Yes	Yes	Yes
Display URL	Lets you enter a URL "name" that will be displayed in the ad. When clicked or tapped, the user will be directed to the card's configured landing page URL.	Yes	No	Yes	Yes	Yes	No
YouTube Channel	Lets you select a YouTube channel to publish the ad to. You have two options for selecting a channel to use: From Integrated YouTube Channels: This option lets you select YouTube channels connected to your Flight Control account. Custom Value: This option lets you select YouTube channel IDs mapped within the product feed.	Yes	Yes	Yes	Yes	Yes	Yes
Description (1)	Lets you enter an ad description. The description will be displayed in your ad if it's likely to resonate with the person seeing it. It will only appear in some placements, and its position will vary.	No	Yes	No	Yes	No	Yes
Description 2	Lets you enter a second ad description. The description will be displayed in your ad if it's likely to resonate with the person seeing it. It will only appear in some placements, and its position will vary. Note: This field isn't available for YouTube campaigns that run through DV360.	No	Yes	No	No	No	No
Headline	Lets you enter a headline for the ad.	Yes	Yes	Yes	Yes	Yes	Yes - required only if the CTA field is populated
Long Headline	Lets you enter a long headline for the ad.	No	No	No	Yes	No	Yes
Call to Action	Use this to show a button or link in the ad that represents the action you want the user to take. Select from a list of predefined CTAs.	Yes	Yes	Yes	Yes	Yes	Yes - freeform input (10-character limit)

See the table below for information on fields in LinkedIn campaign creative cards:

Field	Description
Ad Name	Allows you to define the name of the ad that will be created. If nothing is inserted, the creative name will be used. Note: A 255-character limit exists.
Image Name	This will populate the image name uploaded to LinkedIn media library as well as the alternate text field in the LinkedIn ad. Note: A 300-character limit exists.
Landing Page	Lets you choose the source for the ad's landing page. You can enter a URL to use by selecting Insert Manual Link.
Landing Page URL	Lets you enter a URL to use as the ad's landing page. Note: This field only displays if you selected Insert Manual Link for the Landing Page field.
Introductory Text	This populates the introductory text in LinkedIn. Only one introductory text field is available per creative card. Note: A 600-character limit exists.
Description	Lets you enter an ad description. Note: The ad description won't be visible in most scenarios and will only appear for a small portion of LinkedIn members, such as those viewing it on the LinkedIn Audience Network (if enabled). Note: A 300-character limit exists.
Headline	Lets you enter a headline for the ad. Only one headline field is available per creative card. Note: A 200-character limit exists.
Call to Action	Use this to display a button or link in the ad that represents the desired action for the user. Select from the following list of predefined CTAs (or use macros): Apply Download View quote Learn more Sign up Subscribe Register Request demo Join Attend Unlock full document

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