General
The Placements step of a Flight Control programmatic campaign lets you import and synchronize placement data from a partner DSP account. The following DSPs are currently supported:
- The Trade Desk (TTD): Ad groups from the connected campaign will be imported as placements.
- Display & Video 360 (DV360): Line items from the connected campaign will be imported as placements.
-
Amazon: Ad groups from the connected campaign that align with Clinch's campaign types will be imported as placements.
- Note: If you're connecting to Brand+ or Performance+ campaigns in Amazon, make sure the ad group names are clearly defined for display, OLV, or streaming. This ensures that the correct campaign and creative types are used.
- Yahoo DSP: Line items from the connected campaign will be imported as placements.
Prerequisites
- Integrate your DSP accounts with Flight Control. For more information, see Integration Overview.
User Permissions
- You need the Campaigns user permission to create or change campaign placements.
Import Placements from External Campaigns
To import placements from an external DSP campaign:
- Go to a campaign's Placements step.
- Click Create > Import Placements from External Campaigns.
- This opens the Import Placements from External Campaigns pane.
- Select a DSP provider.
- Select a DSP advertiser account.
- Select one or more DSP campaigns.
- The selected campaign(s) and their ad groups or line items are added to the table, where you can select them for importing.
- Click Import for each relevant ad group or line item.
- Optional. To import placements from additional campaigns, select another DSP provider, advertiser account, and campaign.
- Click Synchronize Placements.
Flight Control retrieves placement data from the selected DSP campaigns and adds the selected ad groups or line items to the campaign's Placements table as placements.
Note 1: For Amazon, if you're using Amazon custom audiences, the DSP/publisher is automatically set to Amazon DSP S2S.
Note 2: After connecting to an Amazon campaign, the Flight Control placement has a Language property that defaults to English. If your creative content uses a different language, edit the placement and update this property. This ensures that the correct language parameter is passed when publishing tags in accordance with Amazon standards.
Re-Sync DSP Campaign Placement Names
If a Flight Control placement name differs from the corresponding DSP ad group or line item name, you can re-sync it. Re-syncing updates the placement name to match the current name in the DSP:
- Go to the campaign's Placements step.
- Click Create > Import Placements from External Campaigns.
- This opens the Import Placements from External Campaigns pane.
- Click Re-Sync (
) for each ad group or line item placement name you want to refresh.
- Click Synchronize Placements.
Remove Placements for Missing DSP Ad Groups
When you connect to a DSP campaign, Flight Control identifies imported placements whose corresponding ad groups or line items have been deleted from the DSP.
To remove these placements during synchronization:
- In the Import Placements from External Campaigns pane, click Remove (
) for each missing DSP ad group or line item.
- Click Synchronize Placements.
The selected placements are then removed from Flight Control.
If you don't select Remove, the placements remain in the Placements table and display a red issue icon indicating that the corresponding placement is missing from the DSP. You can remove them later using the Delete Placements action.