Creating a Placement Manually

General

You can manually create a programmatic campaign placement by completing the Add Placement form.

For more information on programmatic campaign placements, see Campaign Placements.

Create a Placement Manually

Follow these steps to create a placement manually:

1. Go to the campaign's Placements table.
2. Click Create > Create Placement.
3. Enter a unique alphanumeric value for the placement ID.
4. Enter a name for the placement.
5. Choose a publisher to use for the placement.
   • This is the media partner to which the ad tags will be trafficked/delivered.
   • If the publisher you need isn’t available for selection, create a Help Center support ticket, or contact your Clinch account representative requesting their inclusion.
6. Select a specific ad size for the placement, or select All to include all possible ad sizes.
   • Important: Don't select an ad size that is unsupported by your campaign’s included creatives.
   • Selecting All optimizes trafficking efficiencies in Flight Control.
     • This also allows for a better, more unified creative preview experience in Flight Control, where you can preview all ad formats simultaneously when doing so.
     • When a placement ad size is set to All, it means it can accommodate all supported creative ad sizes. When publishing the placement to the DSP, a creative is made in the DSP for each ad size.
7. Select the correct ad environment to use for the placement.
   • This affects the functionality of the generated ad tags. For more information, see Ad Serving Environments.
8. Target platforms for video campaigns:
   • Target platforms determine how Flight Control renders your campaign's video assets. Flight Control automatically selects target platforms for placements according to the selected DSP/publisher and ad-serving environment. 
   • Hover over the selected target platform to see its specific video rendering specifications.
   • Note: You should only change a DSP's target platform selection if you have a programmatic deal with a publisher that requires rendering specifications not covered by the default. Also note that single publisher instances should never be overridden, as the default will always meet the one-to-one publisher requirements.
9. Optional. Select one or more custom parameter fields and values to include for the placement.
   • The placement custom parameters are a list of key-value parameters intended for several purposes:
     • Flight Control campaign decisioning: The custom parameter can be selected as a signal for condition cards and product selection cards.
     • Ad trafficking purposes: Some custom parameters are used to inject values to creatives trafficked to DSP.
     • Reporting purposes: The custom parameter value can be selected in My Reports.
   • To understand each custom parameter's use case, hover over its field name to view the description. For more information, see Custom Placement Parameters.
10. Optional. Enter a landing page (click-through) URL to use when the placement is served.
    1. Optional. Append one or more UTM parameters to the landing page URL.
       • During ad serving, placement-level landing pages take precedence over campaign-level landing pages. To learn more about landing page setups, see Landing Page Setup.
11. Optional. Enter a placement-level CPM to use.
12. Click Add Placement.

The new placement will be displayed in the campaign's Placements table. 

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