Campaign Trackers Overview

General

Trackers, a step within the programmatic campaign workflow, is where you can manage your campaign's third-party trackers (1x1 pixels). Ad trackers record ad engagement events, such as impressions, clicks, video completions, and more. The trackers are used to send ad-engagement event data to third-party advertising vendors.

By default, tracking is applied per placement. However, you can apply trackers for a specific placement, creative, ad format/size, or any combination using the Edit Tracking Level action.

When the Advanced Tracking service is enabled for your campaign, you can add more places to apply your trackers (product, location, DSP, and other fields) for enhanced granularity.

Important: Ensure that the trackers (vendors/domains) can be placed on the media you plan to serve on, especially if the campaign will run on specific publishers. Amazon DSP, for example, requires tracking vendors to be pre-approved and listed on its approved vendor list. For assistance, contact your Clinch account representative.

User Permissions 

• You need the Campaigns user permission to add or modify campaign trackers.

Adding Trackers

You can add campaign trackers through three methods:

• manually (complete a form to configure the tracker).
• by importing from a CM360 (XLSX) tag sheet file.
• by importing from a CSV/XLSX file.

Table Columns

The Tracker table columns are as follows:

Column	Description
Tracker ID	Displays a tracker's assigned unique ID.
External Placement	Displays the name and ID of a placement in CM360.
Site	Displays the publisher or DSP where ads will be served.
External Ad	Displays the name and ID of an ad in CM360.
External Creative	Displays the name and ID of a creative in CM360.
Status	Displays the tracker's status using icons: either successful () or with errors/warnings (). Example errors/warnings: A tracker missing required Flight Control dimension mappings, or a removed campaign placement, creative, or ad size still associated with a tracker. Note: Hover over a status icon to reveal additional tracker information, such as errors/warnings.
Tracker Type	Displays the tracker type: Impression Pixel, Click Pixel, Click Tracker, Completion Pixel, or Script Tracker.
URL	Displays the URL that the tracker uses ("calls") to report an event.
Placement	Displays the Flight Control placement selected for the tracker.
DSP	Displays the DSP/publisher associated with the tracker's Flight Control placement.
These table columns/dimensions are added after selecting them within the Edit Tracking Level action:
Creative	Displays the Flight Control creative selected for the tracker.
Ad Size (Display Campaigns only)	Displays the Flight Control ad size selected for the tracker.

Note: Click the gear icon to reorder or hide table columns. For more information on Flight Control tables, see Flight Control Table Functionality.

Actions

Click Actions to use the following options:

Action	Description
Edit Trackers	This action lets you edit one or more selected trackers simultaneously. It's primarily used for bulk tracker editing. (A tracker is also editable by clicking it.)
Delete Trackers	When one or more trackers are selected, this action lets you delete them.
Edit Tracking Level	This action lets you select where your campaign trackers are applied: Placements, Creatives, and/or Ad Sizes. Note: You can also add advanced dimension tracking fields per product, sport, placement, DSP, and/or location here. Advanced dimension tracking requires you to enable the Advanced Tracking service for your campaign. Flight Control tracks campaign impressions that utilize this service under the "Impressions - Advanced Tracking (PS)" metric.
Export to Excel	This action exports all trackers to an Excel file. When no trackers are selected, this action exports all trackers to the file. Note: You can use the exported file to update trackers by modifying the file's information, and then uploading it using the Import Trackers from CSV/XLSX file creation method.