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My Reports: Dimensions & Metrics for Ad Engagement Events

  • Updated

General

My Reports allows you to create customized reports that aggregate ad engagement data.

Available Dimensions

The following My Reports dimensions are available under the Ad Engagement Events report type:

Account

  • Client (ID, Name): The unique identifier and name of a specific account
  • Client ID: Unique identifier for a specific account.
  • Client Name: Name of the account.

Ad

  • Ad ID: Unique identifier of the ad.
  • Ad Name: Name of the ad.
  • Ad Set ID: Unique identifier of the ad set.
  • Ad Set Name: Name of the ad set.
  • Creative Format: The format/size of the creative.
  • External Campaign ID: External identifier for the campaign.
  • External Campaign Name: External name of the campaign.
  • Identified Ad/Screen Size: The identified size of the ad.

Campaign

  • Campaign (ID, Name): The unique identifier and name of a specific campaign.
  • Campaign ID: Unique identifier for a specific campaign.
  • Campaign Name: Name of the campaign.
  • Campaign Status: Current status of the campaign (e.g., active, paused).
  • Campaign Tag 1: Custom tag 1 associated with the campaign.
  • Campaign Tag 2: Custom tag 2 associated with the campaign.
  • Campaign Tag 3: Custom tag 3 associated with the campaign.
  • Campaign Type: The type of campaign (e.g., display, video, TikTok).
  • Campaign Version Name: The name of the campaign version.
  • Campaign Version Number: The number for the campaign version: 1, 2, 3, 4, and so on.
  • Card Output ID: The ID of the card output used.

Content Feed

  • Content - Background Color: The background color used in the content.
  • Content - Background Image: The background image used in the content.
  • Content - Brand Color - Primary: The primary brand color used in the content.
  • Content - Brand Color - Secondary: The secondary brand color used in the content.
  • Content - CTA: The call to action text or message.
  • Content - CTA Button Fill Color: The fill color of the Call to Action button.
  • Content - CTA Button Stroke Color: The stroke color of the Call to Action button.
  • Content - CTA Color: The color of the Call to Action text.
  • Content - CTA Image: The image used for the Call to Action.
  • Content - End Date: The end date for the content's display or relevance.
  • Content - Font 1: The first font used in the content.
  • Content - Font 2: The second font used in the content.
  • Content - Font 3: The third font used in the content.
  • Content - Headline: The main headline of the content.
  • Content - Headline Color: The color of the headline text.
  • Content - ID: Unique identifier for the content.
  • Content - Legal: Legal disclaimers or information included in the content.
  • Content - Legal Color: The color of the legal text.
  • Content - Link 10: The tenth link included in the content.
  • Content - Logo - Primary: The primary logo used in the content.
  • Content - Logo - Secondary: The secondary logo used in the content.
  • Content - Name: The name of the content.
  • Content - Number 1: A numerical value associated with the content (first custom number).
  • Content - Number 2: A numerical value associated with the content (second custom number).
  • Content - Number 3: A numerical value associated with the content (third custom number).
  • Content - Number 4: A numerical value associated with the content (fourth custom number).
  • Content - Number 5: A numerical value associated with the content (fifth custom number).
  • Content - Number 6: A numerical value associated with the content (sixth custom number).
  • Content - Number 8: A numerical value associated with the content (eighth custom number).
  • Content - Number 9: A numerical value associated with the content (ninth custom number).
  • Content - Number 10: A numerical value associated with the content (tenth custom number).
  • Content - QR Code: The QR code image or data.
  • Content - Sample: A sample or example associated with the content.
  • Content - Start Date: The start date for the content's display or relevance.
  • Content - Subheadline: The subheadline of the content.
  • Content - Subheadline Color: The color of the subheadline text.
  • Content - Subtitles 2: The second set of subtitles for the content.
  • Content - Video: The video content.
  • Content Feed ID: Unique identifier for the content feed.
  • Content Feed Name: Name of the content feed.

Creative

  • Creative (Poster, ID, Name): Information about the creative, including its poster, ID, and name.
  • Creative Style ID: Unique identifier for the creative.
  • Creative Style Name: Name of the creative.
  • Creative Tag 1: First user-defined label for reporting and macro expansion.
  • Creative Tag 2: Second user-defined label for reporting and macro expansion.
  • Creative Tag 3: Third user-defined label for reporting and macro expansion.
  • Creative Template ID: Unique identifier for a specific creative template.
  • Creative Template Name: Name of the creative template.

DSP

  • DSP Ad Group ID: Identifier of the ad group within the DSP.
  • DSP App Name: Name of the application where the ad was served (DSP context).
  • DSP Campaign ID: Identifier of the campaign within the DSP.
  • DSP Contextual: Contextual information related to the ad placement in the DSP.
  • DSP Creative ID: Identifier of the creative within the DSP.
  • DSP Custom 0: Custom field 0 specific to the DSP.
  • DSP Custom 1: Custom field 1 specific to the DSP.
  • DSP Custom 2: Custom field 2 specific to the DSP.
  • DSP Custom 3: Custom field 3 specific to the DSP.
  • DSP Deal ID: Identifier for a deal or transaction within the DSP.
  • DSP Domain: The originating domain/website where the ad was served via the DSP.
  • DSP Insertion Order ID: Identifier of the insertion order within the DSP.
  • DSP Placement ID: Identifier of the placement within the DSP.
  • DSP Screen ID: Identifier of the screen within the DSP.
  • DSP Segment ID: Identifier for a user segment within the DSP.

General

  • Attribution (ID, Name): Unique identifier and name for an attribution setup.
  • Attribution ID: Unique identifier for an attribution setup.
  • Attribution Name: Name of the attribution setup used.
  • Click Type: The specific area or element of an ad that a user clicked on.
  • Conversion Type: Type of conversion event tracked.
  • Error Code: Code indicating an error, if any.
  • Landing Page URL: URL of the landing page after a click.
  • Reason Invalid: IVT (Invalid Traffic) reason - Used to mark impressions that are suspected to be invalid traffic. The values represent our internal reasons for the invalid designation.
  • Secondary Type: Secondary classification or type for the event.

Location Feed

  • Business - Address Line: Line of the business address.
  • Business - Country Code: Country code of the business location.
  • Business - Custom Label 1-60: Custom label 1-60 associated with the business location.
  • Business - Full Address: Full address of the business location.
  • Business - Location ID: Unique identifier for the business location.
  • Business - Location Name: Name of the business location.
  • Business - Tag 1: Custom tag 1 associated with the business location.
  • Business - Tag 2: Custom tag 2 associated with the business location.
  • Business - Tag 3: Custom tag 3 associated with the business location.

Optimization

  • Flight Control Optimization - Experiment Cards: Unique identifiers of cards connected to an optimization card.
  • Flight Control Optimization - Experiment Stage Cards: Unique identifiers of cards actively used for ongoing optimization.
  • Flight Control Optimization - Optimization Card ID: Unique identifier for an optimization card.
  • Flight Control Optimization - Selected Card: The selected card among the cards actively used for ongoing optimization.

Deprecated

  • Item Source: Source of the product being tracked (product feed name).
  • Item Secondary Source: Secondary source of the product being tracked.
  • Item Third Source: Third source of the product being tracked.
  • Product Strategy ID: Unique identifier for a product selection strategy.
  • Product Strategy Name: Name of the product selection strategy.

Placement

  • Adserving Partner ID: Unique identifier for the ad-serving partner.
  • Adserving Partner Name: Name of the ad-serving partner.
  • DSP: The Demand Side Platform.
  • Placement (ID, Name): Unique identifier and name of the placement.
  • Placement Custom Param 1: Custom parameter 1 associated with the placement.
  • Placement Custom Param 2: Custom parameter 2 associated with the placement.
  • Placement Custom Param 3: Custom parameter 3 associated with the placement.
  • Placement Custom Param 4: Custom parameter 4 associated with the placement.
  • Placement Custom Param 5: Custom parameter 5 associated with the placement.
  • Placement Custom Param 6: Custom parameter 6 associated with the placement.
  • Placement Custom Param 7: Custom parameter 7 associated with the placement.
  • Placement Custom Param 8: Custom parameter 8 associated with the placement.
  • Placement External Ad ID: External identifier for the ad at the placement level.
  • Placement External Campaign ID: External identifier for the campaign at the placement level.
  • Placement External Creative ID: External identifier for the creative at the placement level.
  • Placement External Creative Name: External name for the creative at the placement level.
  • Placement External ID: External identifier for the placement.
  • Placement External Site ID: External identifier for the site at the placement level.
  • Placement ID: Unique identifier for the placement.
  • Placement Name: Name of the placement.

Product Feed

  • Feed ID: Unique identifier for the product feed.
  • Feed Name: Name of the product feed.
  • Product - Category ID: Identifier of the product category.
  • Product - Custom Label 0-67: Custom label 0-67 associated with the product.
  • Product - Model: The car model of the product.
  • Product - Tag 1: Custom tag 1 associated with the product.
  • Product - Tag 2: Custom tag 2 associated with the product.
  • Product - Tag 3: Custom tag 3 associated with the product.
  • Product - Title: Title of the product.
  • Product (ID, Name): The unique identifier and name of the product.
  • Product ID: Unique identifier for the product.

Time

  • Date: The specific date of the event.
  • Hour Only: The hour of the day of the event.
  • Month: The month of the year of the event.

User

  • Audience Name: The name of the audience.
  • Audience Partner ID: The partner's unique identifier for an audience.
  • Browser: The web browser used by the user.
  • City: The city of the user's location derived from DSP macros or an IP address look-up.
  • Country Code: The country code of the user's location derived from DSP macros or an IP address look-up.
  • Device: The device used by the user (e.g., mobile, desktop). This info comes from the user agent.
  • Device Type: The type of device used by the user (e.g., tablet, phone). This info comes from the user agent.
  • DMA: Designated Market Area of the user's location derived from DSP macros or an IP address look-up.
  • Environment: The environment in which the data source tracked the user.
  • Region/State Code: The region or state code of the user's location derived from DSP macros or an IP address look-up.
  • Region/State Name: The region or state name of the user's location derived from DSP macros or an IP address look-up.
  • User Audience (Partner Audience ID): The partner audience ID that was matched during decisioning (single partner ID).
  • Used Audience (Partner Audience Name): The partner audience name that was matched during decisioning (single audience name).
  • Used Audience (Single Clinch Audience ID): The Clinch audience ID that was matched during decisioning (single partner ID).
  • Used Audiences: Audiences that have been used during ad serving.
  • User DMA Name: The name of the Designated Market Area in which the user is located.
  • User Tag: Custom tag associated with the user.
  • User Tag Group ID: ID of the user tag group added or removed upon impression.
  • User Tag Group Name: Name of the user tag group added or removed upon impression.
  • Zip Code: The zip code of the user's location derived from DSP macros or an IP address look-up.

Available Metrics

The following My Reports metrics are available under the Ad Engagement Events report type:

  • 1st Quarter: Data for the first-quarter completions of a video or audio ad.
  • 1st Quarter View Rate: Percentage representing the first-quarter completions of a video or audio ad.
  • 3rd Quarter: Data for the third-quarter completions of a video or audio ad.
  • 3rd Quarter View Rate: Percentage representing the rate for the third-quarter completions of a video or audio ad.
  • CPA: Cost per action.
  • CPC: Cost per click.
  • CPM: Cost per mille.
  • CTR (Click-Through Rate): Click-through rate; ratio of clicks to impressions.
  • Click Through Conversions: Conversions resulting from users clicking on ads.
  • Clicks: Total number of clicks (or mobile screen taps) on advertisements.
  • Clicks - Preview: Total number of clicks generated from ad previews accessed via a public link.
  • Companion View: Total number of audio ad companion banner views.
    • Note: Impressions for audio ads with companion banners are attributed solely to the audio asset.
  • Complete: Indicates user completion of a video or audio ad.
  • Completion Rate: Percentage representing the rate of video or audio ad completions.
  • Conversion Rate: Percentage of users who completed a desired action (conversion).
  • Cost: The total cost.
    • Note: Cost and other cost-related metrics are calculated from CPM values inserted in your campaigns.
  • Custom Conversions: A group of custom-defined conversion metrics within the account.
  • Distinct Users: Number of individual users reached.
  • Engagements: Number of engagement events (if engagement events are tagged in the creative build).
  • External CPC: Cost per click from external ad sources.
  • External CPM: CPM from external ad sources.
  • External Conversion Rate: Conversion rate calculated from external ad sources.
  • External Conversions: Total conversions reported by external ad sources.
  • External Cost: Advertising spend tracked external ad sources.
  • External ROAS: ROAS based on revenue and cost data from external ad sources.
  • External Sales: Sales data from external ad sources.
  • Impressions - Advanced Tracking (PS): Number of served impressions that required Clinch's Advanced Tracking service (additional cost applied).
  • Impressions - Audience (PS): Number of served impressions that required Clinch's Audience service (additional cost applied).
  • Impressions - Contextual (PS): Number of served impressions that required Contextual Decisioning (additional cost applied).
  • Impressions - Location (PS): Number of served impressions that required Clinch's Location service (additional cost applied).
  • Impressions - Neustar (PS): Number of served impressions that required Clinch's Neustar service (additional cost applied).
  • Impressions - Offline Events (PS): Number of served impressions that required Clinch's LiveRamp Attribution service (additional cost applied).
  • Impressions - Preview: Total number of impressions generated from ad previews accessed via a public link.
  • Impressions Sport (PS): Number of served impressions that required Clinch's Sports service (additional cost applied).
  • Impressions - Weather (PS): Number of served impressions that required Clinch's Weather service (additional cost applied).
  • Impressions: The total number of times an ad was displayed during ad serving. (The total also includes preview impressions.)
  • Meta Custom Conversion: Conversion event tracked through Meta (Facebook) custom tracking.
    • Note: This metric isn't available if you've selected a dimension that isn't available for social campaign data.
  • Mid Point: Metric indicating reaching a mid-point.
  • Mid Point View Rate: Percentage representing the rate of video or audio ad mid-point completion by users.
  • ROAS: Return on advertising spend.
  • Sales: Total number of sales recorded.
  • Sales From Clicks: Sales attributed to clicks on advertisements.
  • Sales From View: Sales attributed to viewing advertisements.
  • Skip: Number of times users skipped content.
  • Social Campaigns - Sport Service: The number of social campaign impressions that utilized sports services.
  • Social Campaigns - Weather Service: The number of social campaign impressions that utilized weather services.
  • Total Conversions: Total number of conversions regardless of source.
  • Unique Households: Count of distinct households reached.
  • View Through Conversions: Conversions from users who viewed an ad but clicked later.
  • Viewability %: Percentage of ads deemed viewable by users.
  • Viewed: Indicates the number of times an ad has been viewed.