General
My Reports allows you to create customized reports that aggregate ad engagement data.
Available Dimensions
The following My Reports dimensions are available under the Ad Engagement Events report type:
Account
| Dimension | Description |
| Client (ID, Name) | The unique identifier and name of a specific account |
| Client ID | Unique identifier for a specific account. |
| Client Name | Name of the account. |
Ad
| Dimension | Description |
| Ad ID | Unique identifier of the ad. |
| Ad Name | Name of the ad. |
| Ad Set ID | Unique identifier of the ad set. |
| Ad Set Name | Name of the ad set. |
| Creative Format | The format/size of the creative. |
| External Campaign ID | External identifier for the campaign. |
| External Campaign Name | External name of the campaign. |
| Identified Ad/Screen Size | The identified size of the ad. |
Campaign
| Dimension | Description |
| Campaign (ID, Name) | The unique identifier and name of a specific campaign. |
| Campaign ID | Unique identifier for a specific campaign. |
| Campaign Name | Name of the campaign. |
| Campaign Status | Current status of the campaign (e.g., active, paused). |
| Campaign Tag 1 | Custom tag 1 associated with the campaign. |
| Campaign Tag 2 | Custom tag 2 associated with the campaign. |
| Campaign Tag 3 | Custom tag 3 associated with the campaign. |
| Campaign Type | The type of campaign (e.g., display, video, TikTok). |
| Campaign Version Name | The name of the campaign version. |
| Campaign Version Number | The number for the campaign version: 1, 2, 3, 4, and so on. |
| Card Output ID | The ID of the card output used. |
Content Feed
| Dimension | Description |
| Content - Background Color | The background color used in the content. |
| Content - Background Image | The background image used in the content. |
| Content - Brand Color - Primary | The primary brand color used in the content. |
| Content - Brand Color - Secondary | The secondary brand color used in the content. |
| Content - CTA | The call to action text or message. |
| Content - CTA Button Fill Color | The fill color of the Call to Action button. |
| Content - CTA Button Stroke Color | The stroke color of the Call to Action button. |
| Content - CTA Color | The color of the Call to Action text. |
| Content - CTA Image | The image used for the Call to Action. |
| Content - End Date | The end date for the content's display or relevance. |
| Content - Font 1 | The first font used in the content. |
| Content - Font 2 | The second font used in the content. |
| Content - Font 3 | The third font used in the content. |
| Content - Headline | The main headline of the content. |
| Content - Headline Color | The color of the headline text. |
| Content - ID | Unique identifier for the content. |
| Content - Legal | Legal disclaimers or information included in the content. |
| Content - Legal Color | The color of the legal text. |
| Content - Link 10 | The tenth link included in the content. |
| Content - Logo - Primary | The primary logo used in the content. |
| Content - Logo - Secondary | The secondary logo used in the content. |
| Content - Name | The name of the content. |
| Content - Number 1 | A numerical value associated with the content (first custom number). |
| Content - Number 2 | A numerical value associated with the content (second custom number). |
| Content - Number 3 | A numerical value associated with the content (third custom number). |
| Content - Number 4 | A numerical value associated with the content (fourth custom number). |
| Content - Number 5 | A numerical value associated with the content (fifth custom number). |
| Content - Number 6 | A numerical value associated with the content (sixth custom number). |
| Content - Number 8 | A numerical value associated with the content (eighth custom number). |
| Content - Number 9 | A numerical value associated with the content (ninth custom number). |
| Content - Number 10 | A numerical value associated with the content (tenth custom number). |
| Content - QR Code | The QR code image or data. |
| Content - Sample | A sample or example associated with the content. |
| Content - Start Date | The start date for the content's display or relevance. |
| Content - Subheadline | The subheadline of the content. |
| Content - Subheadline Color | The color of the subheadline text. |
| Content - Subtitles 2 | The second set of subtitles for the content. |
| Content - Video | The video content. |
| Content Feed ID | Unique identifier for the content feed. |
| Content Feed Name | Name of the content feed. |
Creative
| Dimension | Description |
| Creative (Poster, ID, Name) | Information about the creative, including its poster, ID, and name. |
| Creative Style ID | Unique identifier for the creative. |
| Creative Style Name | Name of the creative. |
| Creative Tag 1 | First user-defined label for reporting and macro expansion. |
| Creative Tag 2 | Second user-defined label for reporting and macro expansion. |
| Creative Tag 3 | Third user-defined label for reporting and macro expansion. |
| Creative Template ID | Unique identifier for a specific creative template. |
| Creative Template Name | Name of the creative template. |
DSP
| Dimension | Description |
| DSP Ad Group ID | Identifier of the ad group within the DSP. |
| DSP App Name | Name of the application where the ad was served (DSP context). |
| DSP Campaign ID | Identifier of the campaign within the DSP. |
| DSP Contextual | Contextual information related to the ad placement in the DSP. |
| DSP Creative ID | Identifier of the creative within the DSP. |
| DSP Custom 0 | Custom field 0 specific to the DSP. |
| DSP Custom 1 | Custom field 1 specific to the DSP. |
| DSP Custom 2 | Custom field 2 specific to the DSP. |
| DSP Custom 3 | Custom field 3 specific to the DSP. |
| DSP Deal ID | Identifier for a deal or transaction within the DSP. |
| DSP Domain | The originating domain/website where the ad was served via the DSP. |
| DSP Insertion Order ID | Identifier of the insertion order within the DSP. |
| DSP Placement ID | Identifier of the placement within the DSP. |
| DSP Screen ID | Identifier of the screen within the DSP. |
| DSP Segment ID | Identifier for a user segment within the DSP. |
General
| Dimension | Description |
| Attribution (ID, Name) | Unique identifier and name for an attribution setup. |
| Attribution ID | Unique identifier for an attribution setup. |
| Attribution Name | Name of the attribution setup used. |
| Click Type | The specific area or element of an ad that a user clicked on. |
| Conversion Type | Type of conversion event tracked. |
| Error Code | Code indicating an error, if any. |
| Landing Page URL | URL of the landing page after a click. |
| Reason Invalid | IVT (Invalid Traffic) reason - Used to mark impressions that are suspected to be invalid traffic. The values represent our internal reasons for the invalid designation. |
| Secondary Type | Secondary classification or type for the event. |
Location Feed
| Dimension | Description |
| Business - Address Line | Line of the business address. |
| Business - Country Code | Country code of the business location. |
| Business - Custom Label 1-60 | Custom label 1-60 associated with the business location. |
| Business - Full Address | Full address of the business location. |
| Business - Location ID | Unique identifier for the business location. |
| Business - Location Name | Name of the business location. |
| Business - Tag 1 | Custom tag 1 associated with the business location. |
| Business - Tag 2 | Custom tag 2 associated with the business location. |
| Business - Tag 3 | Custom tag 3 associated with the business location. |
Optimization
| Dimension | Description |
| Flight Control Optimization - Experiment Cards | Unique identifiers of cards connected to an optimization card. |
| Flight Control Optimization - Experiment Stage Cards | Unique identifiers of cards actively used for ongoing optimization. |
| Flight Control Optimization - Optimization Card ID | Unique identifier for an optimization card. |
| Flight Control Optimization - Selected Card | The selected card among the cards actively used for ongoing optimization. |
Deprecated
| Dimension | Description |
Item Source | Source of the product being tracked (product feed name). |
| Item Secondary Source | Secondary source of the product being tracked. |
| Item Third Source | Third source of the product being tracked. |
| Product Strategy ID | Unique identifier for a product selection strategy. |
| Product Strategy Name | Name of the product selection strategy. |
Placement
| Dimension | Description |
| Adserving Partner ID | Unique identifier for the ad-serving partner. |
| Adserving Partner Name | Name of the ad-serving partner. |
| DSP | The Demand Side Platform. |
| Placement (ID, Name) | Unique identifier and name of the placement. |
| Placement Custom Param 1 | Custom parameter 1 associated with the placement. |
| Placement Custom Param 2 | Custom parameter 2 associated with the placement. |
| Placement Custom Param 3 | Custom parameter 3 associated with the placement. |
| Placement Custom Param 4 | Custom parameter 4 associated with the placement. |
| Placement Custom Param 5 | Custom parameter 5 associated with the placement. |
| Placement Custom Param 6 | Custom parameter 6 associated with the placement. |
| Placement Custom Param 7 | Custom parameter 7 associated with the placement. |
| Placement Custom Param 8 | Custom parameter 8 associated with the placement. |
| Placement External Ad ID | External identifier for the ad at the placement level. |
| Placement External Campaign ID | External identifier for the campaign at the placement level. |
| Placement External Creative ID | External identifier for the creative at the placement level. |
| Placement External Creative Name | External name for the creative at the placement level. |
| Placement External ID | External identifier for the placement. |
| Placement External Site ID | External identifier for the site at the placement level. |
| Placement ID | Unique identifier for the placement. |
| Placement Name | Name of the placement. |
Product Feed
| Dimension | Description |
| Feed ID | Unique identifier for the product feed. |
| Feed Name | Name of the product feed. |
| Product - Category ID | Identifier of the product category. |
| Product - Custom Label 0-67 | Custom label 0-67 associated with the product. |
| Product - Model | The car model of the product. |
| Product - Tag 1 | Custom tag 1 associated with the product. |
| Product - Tag 2 | Custom tag 2 associated with the product. |
| Product - Tag 3 | Custom tag 3 associated with the product. |
| Product - Title | Title of the product. |
| Product (ID, Name) | The unique identifier and name of the product. |
| Product ID | Unique identifier for the product. |
Time
| Dimension | Description |
| Date | The specific date of the event. |
| Hour Only | The hour of the day of the event. |
| Month | The month of the year of the event. |
User
| Dimension | Description |
| Audience Name | The name of the audience. |
| Audience Partner ID | The partner's unique identifier for an audience. |
| Browser | The web browser used by the user. |
| City | The city of the user's location derived from DSP macros or an IP address look-up. |
| Country Code | The country code of the user's location derived from DSP macros or an IP address look-up. |
| Device | The device used by the user (e.g., mobile, desktop). This info comes from the user agent. |
| Device Type | The type of device used by the user (e.g., tablet, phone). This info comes from the user agent. |
| DMA | Designated Market Area of the user's location derived from DSP macros or an IP address look-up. |
| Environment | The environment in which the data source tracked the user. |
| Region/State Code | The region or state code of the user's location derived from DSP macros or an IP address look-up. |
| Region/State Name | The region or state name of the user's location derived from DSP macros or an IP address look-up. |
| User Audience (Partner Audience ID) | The partner audience ID that was matched during decisioning (single partner ID). |
| Used Audience (Partner Audience Name) | The partner audience name that was matched during decisioning (single audience name). |
| Used Audience (Single Clinch Audience ID) | The Clinch audience ID that was matched during decisioning (single partner ID). |
| Used Audiences | Audiences that have been used during ad serving. |
| User DMA Name | The name of the Designated Market Area in which the user is located. |
| User Tag | Custom tag associated with the user. |
| User Tag Group ID | ID of the user tag group added or removed upon impression. |
| User Tag Group Name | Name of the user tag group added or removed upon impression. |
| Zip Code | The zip code of the user's location derived from DSP macros or an IP address look-up. |
Available Metrics
The following My Reports metrics are available under the Ad Engagement Events report type:
| Dimension | Description |
| 1st Quarter | Data for the first-quarter completions of a video or audio ad. |
| 1st Quarter View Rate | Percentage representing the first-quarter completions of a video or audio ad. |
| 3rd Quarter | Data for the third-quarter completions of a video or audio ad. |
| 3rd Quarter View Rate | Percentage representing the rate for the third-quarter completions of a video or audio ad. |
| CPA | Cost per action. |
| CPC | Cost per click. |
| CPM | Cost per mille. |
| CTR (Click-Through Rate) | Click-through rate; ratio of clicks to impressions. |
| Click Through Conversions | Conversions resulting from users clicking on ads. |
| Clicks | Total number of clicks (or mobile screen taps) on advertisements. |
| Clicks - Preview | Total number of clicks generated from ad previews accessed via a public link. |
| Companion View | Total number of audio ad companion banner views. Note: Impressions for audio ads with companion banners are attributed solely to the audio asset. |
| Complete | Indicates user completion of a video or audio ad. |
| Completion Rate | Percentage representing the rate of video or audio ad completions. |
| Conversion Rate | Percentage of users who completed a desired action (conversion). |
| Cost | The total cost. Note: Cost and other cost-related metrics are calculated from CPM values inserted in your campaigns. |
| Custom Conversions | A group of custom-defined conversion metrics within the account. |
| Distinct Users | Number of individual users reached. |
| Engagements | Number of engagement events (if engagement events are tagged in the creative build). |
| External CPC | Cost per click from external ad sources. |
| External CPM | CPM from external ad sources. |
| External Conversion Rate | Conversion rate calculated from external ad sources. |
| External Conversions | Total conversions reported by external ad sources. |
| External Cost | Advertising spend tracked external ad sources. |
| External ROAS | ROAS based on revenue and cost data from external ad sources. |
| External Sales | Sales data from external ad sources. |
| Impressions - Advanced Tracking (PS) | Number of served impressions that required Clinch's Advanced Tracking service (additional cost applied). |
| Impressions - Audience (PS) | Number of served impressions that required Clinch's Audience service (additional cost applied). |
| Impressions - Contextual (PS) | Number of served impressions that required Contextual Decisioning (additional cost applied). |
| Impressions - Location (PS) | Number of served impressions that required Clinch's Location service (additional cost applied). |
| Impressions - Neustar (PS) | Number of served impressions that required Clinch's Neustar service (additional cost applied). |
| Impressions - Offline Events (PS) | Number of served impressions that required Clinch's LiveRamp Attribution service (additional cost applied). |
| Impressions - Preview | Total number of impressions generated from ad previews accessed via a public link. |
| Impressions Sport (PS) | Number of served impressions that required Clinch's Sports service (additional cost applied). |
| Impressions - Weather (PS) | Number of served impressions that required Clinch's Weather service (additional cost applied). |
| Impressions | The total number of times an ad was displayed during ad serving. (The total also includes preview impressions.) |
| Meta Custom Conversion | Conversion event tracked through Meta (Facebook) custom tracking. Note: This metric isn't available if you've selected a dimension that isn't available for social campaign data. |
| Mid Point | Metric indicating reaching a mid-point. |
| Mid Point View Rate | Percentage representing the rate of video or audio ad mid-point completion by users. |
| ROAS | Return on advertising spend. |
| Sales | Total number of sales recorded. |
| Sales From Clicks | Sales attributed to clicks on advertisements. |
| Sales From View | Sales attributed to viewing advertisements. |
| Skip | Number of times users skipped content. |
| Social Campaigns - Sport Service | The number of social campaign impressions that utilized sports services. |
| Social Campaigns - Weather Service | The number of social campaign impressions that utilized weather services. |
| Total Conversions | Total number of conversions regardless of source. |
| Unique Households | Count of distinct households reached. |
| View Through Conversions | Conversions from users who viewed an ad but clicked later. |
| Viewability % | Percentage of ads deemed viewable by users. |
| Viewed | Indicates the number of times an ad has been viewed. |