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Flight Control Help Center

Data Outputs

  • Updated

General

The Data Outputs page is where you create and view event-level ad serving logs in your advertiser and agency accounts that are sent to a specified data storage location. Three types of logs exist in Flight Control:

  • Standard Logs: Raw log files with only the Clinch ID used for creative ad engagement data in BI tools.
  • Connected Logs: Log files enriched with third-party identifiers (e.g., LiveRamp, HEMs, MAIDs), used for onboarding data to DMPs/CDPs/Identity Partners, and creating custom attribution models.
  • Ad Serving Logs for Media Partners (DSPs/Publishers): Log files with media partners' impression IDs, used for data-matching and merging with media partner data.

Note: This page is located in the Analytics section of the navigation panel when the Data Outputs feature is toggled in your account's Features Settings. Using Flight Control data outputs incurs additional costs for your account.

image.png Prerequisite

  • Have a Clinch admin account manager enable Data Outputs for your account within the "Clinch master account."
    • Once enabled, you will see the correct Data Outputs toggles enabled within your account's Features Settings. 
      • Note: Using Flight Control data outputs incurs additional costs for your account.

image2.png User Permissions

  • Once the Clinch admin enables the Data Outputs setup feature for your account, you'll need the Admin user permission to create or change data outputs.

Navigating the Data Outputs Table

  1. Go to Analytics > Data Outputs to access the Data Outputs table.

image4.png

Table Columns

Column Description
Active Displays a toggle that you can use to activate or deactivate the data output.
ID Displays the ID of the data output.
Name Displays the name of the data output.
Output Info Displays the report type, event type, and file format of the data output, when applicable.
Destination Displays the destination of the log-level data, such as an Amazon S3 bucket.
Initial Run Displays the date of the first time the log-level report ran.
Last Run Displays the date of the last run.
Created By Displays the creator of the data output and the creation timestamp.

Table Cell Actions

Hover over a data output in the table to take one of the following actions:

Action Description
Data Columns

Displays all data columns included in the data output. You can also customize the UI name of the columns.

Note: Data column customization is not supported for CVR reports.
Edit Lets you edit the data output.
Sample Downloads a sample CSV file of data output logs to your local device.
Last Runs

Opens the data output's Last Runs window, where you can see each time the log file has been processed. Here, you can view the log file's status (Enqueued, Started, Completed, or Failed), access the summary, and download the report statistics.

Note: The actual log-level report cannot be downloaded.

Actions

Select a data output and click Actions to use one of the following options:

Action Description
Show Last Runs Displays the log file's status (Enqueued, Started, Completed, or Failed), lets you access the summary, and download the report statistics.
Generate Sample File Downloads a sample CSV file of data output logs to your local device.
Edit Lets you edit the data output.
Show Report's Columns Displays all data columns included in the data output. You can also customize the column names in the UI.
Delete Deletes the selected data output from your account. This deactivates the report and removes it from the UI.
Export to Excel Exports all Data Outputs table information to an Excel file.

Creating a Data Output (Account Admins Only)

To create a data output:

  1. Go to Analytics > Data Outputs.
  2. Click Create.
  3. Select a report type and follow its subsequent steps:
Report Type Steps
Standard Logs
  1. Enter a name for the data output.
  2. Select an event type:
    • Event Ad Serving (default)
    • Event Website — requires account website pixel implementation.
  3. Select data columns for the report.
    • Note: The "Creative Asset IDs" and "Creative Asset Names" data columns capture the creative assets used per impression event and are selected by default.
  4. Optional. Select Use Account's taxonomy column names to use your account taxonomy in the log-level report column names.
  5. Optional. If you selected Event Ad Serving, choose metrics for enrichment in the Data Enrichment field.
    • This adds additional information for each event related to your selected metric or metrics.
    • Note: Enrichment events may incur additional costs. Contact your Clinch account representative for more information.
  6. Select a data storage destination.
  7. Select a First Run date.
    • This is the date on which the report will start generating.
  8. Select a Collect Events From date.
    • This is the first date for which the data output will provide event data.
  9. Select a file type.
  10. Enter a file name.
  11. Select an output format.
Connected Logs
  1. Enter a name for the data output.
  2. Select a connected logs destination:
    • Client Configuration — sends logs to the client’s specified data storage bucket.
      1. Select a Clinch Identity Partner encryption option:
        • Keyed to the Advertiser
        • Keyed to the Merkury Partner
      2. Select an event type:
        • Event Ad Serving (default)
        • Event Website — requires account website pixel implementation.
      3. Select data columns to customize the report.
        • Note: The "Creative Asset IDs" and "Creative Asset Names" data columns capture the creative assets used per impression event and are selected by default.
      4. Add and prioritize up to four external identifiers to be used for event rows, such as IP, mobile ID, or hashed email.
        • Note: Clinch permits only one external identifier per event row, so identifiers must be prioritized. If a higher-priority identifier is unavailable, Flight Control will try the next selected identifier.
      5. Optional. Select Use Account's taxonomy column names to use your account taxonomy in the log-level report column names.
      6. Optional. If you selected Event Ad Serving, choose metrics for enrichment in the Data Enrichment field.
        • This adds additional information for each event related to your selected metric or metrics.
        • Note: Enrichment events may incur additional costs. Contact your Clinch account representative for more information.
      7. Select a data storage destination.
      8. Select a First Run date. This is the date on which the report will start generating.
      9. Select a Collect Events From date. This is the first date for which the data output will provide event data.
      10. Select a file type.
      11. Enter a file name.
      12. Select an output format.
    • LiveRamp Configuration (requires the LiveRamp integration) — sends logs to the Clinch-owned bucket for LiveRamp.
      1. Select a Clinch Identity Partner encryption option:
        • Keyed to the Advertiser
        • Keyed to the Merkury Partner
      2. Select an event type:
        • Event Ad Serving (default)
        • Event Website
      3. Select data columns for the report.
        • Note: LiveRamp IDs, hashed emails, and mobile IDs are used as identifiers, in that priority order.
      4. Optional. If you selected Event Ad Serving, choose metrics for enrichment in the Data Enrichment field.
      5. Select a First Run date.
      6. Select a Collect Events From date. This is the first date for which the data output will provide event data.
Ad Serving Logs For Media Partners
  1. Enter a name for the data output.
  2. Select or enter a TTD account ID. These are Trade Desk accounts integrated with your Flight Control account.
    • Note: These logs are sent to the Clinch-owned bucket for The Trade Desk. The Output Type is always Engagement Based on Creative Variants.
  3. Optional. Select the Enforce sending ONLY TTD account ID related data checkbox to restrict log files to impression data related only to the specified TTD account ID.
    • Traffic that Flight Control receives from TTD may sometimes not include the TTD ID. This checkbox lets you include or omit those events.
  4. Select a First Run date.
    • This is the date on which the report will start generating.
  1. Click OK.

We recommend downloading a sample report (Sample action) of the data output before activating it to generate log files.