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Flight Control Help Center

Dimensions & Metrics for First-Party Data Source Events

  • Updated

General

Flight Control's My Reports, dashboards, and Metrics page let you create customized reports and filter UIs for aggregated data from your account's first-party data sources.

Available Dimensions

The following dimensions are available for selection under the Website/App/Offline 1st-Party Events report/event type and filter:

Account

  • Client ID: The ID of the account.
  • Client Name: The name of the account.

Data Source

If your account has custom parameter names defined in the 1P Events (Website Pixels) Parameters taxonomy, those names appear in the UI instead of these default names:

  • Data Source - Text1: The first custom parameter for account data sources.
  • Data Source - Text2: The second custom parameter for account data sources.
  • Data Source - Text 3: The third custom parameter for account data sources.
  • Data Source - Text 4: The fourth custom parameter for account data sources.
  • Data Source - Text 5: The fifth custom parameter for account data sources.
  • Data Source - Text 6: The sixth custom parameter for account data sources.
  • Data Source - Text 7: The seventh custom parameter for account data sources.
  • Data Source - Text 8: The eighth custom parameter for account data sources.
  • Data Source - Text 9: The ninth custom parameter for account data sources.
  • Data Source - Text10: The tenth custom parameter for account data sources.

General

  • Data Source ID: The ID of the data source.
  • Data Source Name: The name of the data source.
  • Event Type: Type of data source event tracked.
  • Order ID: The ID of the order as tracked through the data source.
  • Page URL: URL of the page where the data source is implemented.
  • Secondary Type: The secondary classification associated with the tracked event.

Product Feed

  • Product ID: Unique identifier of the product.

Time

  • Date: The specific date of the event.
  • Hour Only: The hour of the day when the event occurred.
  • Month: The month when the event occurred.

User

  • Browser: The web browser used by the user.
  • Device: The device used by the user (e.g., mobile, desktop).
  • Device Type: The type of device used by the user (e.g., tablet, phone).
  • Environment: The environment in which the data source tracked the user.
  • City: The city of the user's location.
  • Country Code: The country code of the user's location.
  • Region/State Code: The region or state code of the user's location.
  • Region/State Name: The region or state name of the user's location.
  • User Tag: Custom tag associated with the user.
  • User Tag Group ID: Identifier for a group of user tags.
  • User Tag Group Name: Name of the group of user tags.

Available Metrics

The following metrics are available for selection under the Website/App/Offline 1st-Party Events report/event type and filter:

  • Count: Total number of events tracked by the data source.
  • Sales: Total number of sales recorded through data source conversion events.