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Flight Control Help Center

Content Selection Card

  • Updated

General

The content selection card incorporates a content feed into a programmatic or social campaign, allowing you to select content items for campaign decisioning and creative content.

image.png Prerequisites

Adding a Content Selection Card

A card can be added to a campaign using one of the following options:

  • Clicking the Add Cards icon. This adds the card to the campaign map but does not link it to another card
  • Clicking any card's output. This automatically links the added card to that card

Setting up the Content Selection Card

When adding a content selection card, its pane opens with the following settings:

  1. Select a content feed.
  2. Select a Selection Strategy and follow its subsequent steps:
    • Specific Item
      1. Select a single item from the list.
    • Custom Matching
      1. Set condition rules to determine how the card selects content items.
        1. Choose a content feed column that contains the data you want to compare.
        2. Select an operator:
          • Equals - The value in the selected content feed column must exactly match the signal value.
            • Example: If the content feed column contains "7" and the source signal is "7", then selecting Equals will produce a match.
          • List Includes - The value in the selected content feed column contains a comma-separated list of values, and the signal value exactly matches one of the list’s values.
            • Example: If the content feed column contains "7,8,9,10" and the source signal is "7", then selecting List Includes will produce a match.
          • Included in List - The value in the selected content feed column must be included in the signal's comma-separated list of values.
            • Example: If the content feed column contains "7" and the source signal is "7,8,9,10", then selecting Included in List will produce a match.
        3. Select a Source - Signal value to match with data in your content feed column.
          • The source signal can come from placement data, DSP data, user data, and previously selected products/locations (allowing the selection of a content item according to a previously selected product/location).
      2. Optional. Click the plus sign (+) to add and configure more conditions, connected using AND logic.
  3. Click Submit.

Note: If you want to display selected content items in creatives, ensure that creative cards connected to the content selection card have the Content feature enabled for their templates.