Description
Learn how to set up a cross-channel sequential messaging campaign in Flight Control to guide users through a tailored series of ads based on their past interactions. This video demonstrates how to use user tags, rules, and sequence cards to deliver relevant creative to different audience segments, configure message frequency, and manage fallback messaging for untagged users.
Timestamps
0:00 – Introduction
- What sequential messaging is and why it matters
- Using user tags, rules, and sequence cards to target the same user across channels
1:38 – Prerequisites
Ensuring user profiling is enabled
Confirming user tags and rules exist for targeting
2:39 – Campaign Setup
Navigating to campaigns table and creating a new campaign
Choosing display as campaign type
Setting campaign name, landing page, and service options
3:54 – Adding Placements
- Three placement creation methods (manual, DSP API, CSV import)
Manually adding a placement in the demo
4:44 – Building Campaign Logic
- Creating a condition path for tagged users (video campaign exposure + creative A click)
Selecting user tags from dropdown (or manual entry in demo)
Creating fallback path for untagged impressions
6:13 – Adding Creatives
- Connecting creatives
- Renaming creatives for clarity
- Adding fallback creatives for cases when the condition is not met
6:50 – Configuring the Sequence Card
- Setting an output for each message
- Deciding how often each output would be served to the same user
- Choosing “Repeats without end” for ongoing sequencing
9:58 – Rearranging and Finalizing the Campaign Map
Connecting outputs, resolving errors, and understanding warnings
11:17 – Previewing & QA
Testing the creative sequence in preview mode
Ensuring outputs rotate correctly based on settings
12:47 – Activating the Campaign
Activating immediately or scheduling activation
Handling warnings vs. errors
Optional naming and description fields
14:15 – Downloading Tags (for non-API DSPs)
Selecting placements and exporting tags for manual DSP upload