Description
Learn how to set up sequential messaging in Flight Control to guide users through a series of ads over time. This video covers building a campaign map with a sequence card, configuring the sequence card, connecting outputs to creatives, using fallback creatives, and previewing the campaign to ensure the logic works as intended.
Timestamps
0:00 – Introduction
What sequential messaging is and why it’s used
Example: guiding users from awareness to purchase in a multi-step campaign
1:17 – Preparing for the Campaign
Enable user profiling
Ensure all required assets (creatives) are ready
1:33 – Creating the Campaign
Navigate to campaign table → Create → Select campaign type (Display)
Enter campaign name and landing page URL
2:06 – Adding Placements
Options: manual, API connection, import
Placement-level settings: landing page, UTMs
Save placement in the table
3:00 – Building a Campaign Map & Sequence Card
Connect a sequence card to the campaign card
Difference between adding from “plus” button vs. card output
Rename sequence card
3:58 – Configuring Sequence Outputs
- Add outputs for each step (e.g., Awareness, Consideration, Conversion)
- Set number of times each output will be shown
- Define how many times the sequence will repeat
- Rename outputs for clarity
6:57 – Connecting Creatives to Sequence Outputs
Add creative cards manually
Specify landing page and select creatives for each output
Connect outputs to the corresponding creative cards
Handling last output and fallback output
Explanation of fallback creative card usage
9:26 – Previewing the Campaign
Open preview panel
Test sequence progression and repetition
Verify impressions follow intended awareness → consideration → conversion flow
11:37 – Finalizing the Campaign
Activate, schedule, or publish the campaign