General
Copilot's data capabilities let you access real-time performance insights by entering natural language prompts via text or voice.
It can answer performance-related questions, generate charts, and summarize results directly within Flight Control, reducing the need to navigate multiple dashboards or tools.
Currently, the Data Agent provides account- and campaign-level data insights, including the identification of top or underperforming creatives, placements, or channels based on key metrics (e.g., impressions, CTR, conversions, spend) over a specified time period. You can also request visualizations to be added automatically to the campaign dashboard.
Campaign Data Insights
You can ask Copilot campaign-specific performance questions using natural language prompts. It can identify top- or bottom-performing dimensions (e.g., campaigns, placements, creatives) based on supported metrics such as impressions, CTR, conversions, or spend, over a specified time period.
Copilot responds with the requested data insights and, where applicable, automatically generates charts that can be added to the campaign dashboard for further analysis and monitoring.
Once Copilot responds, you can ask follow-up questions to further filter the insights by every available dimension, such as device type, creative name, etc.
Some example prompts include:
- What are the top-performing creatives for my campaign by CTR in the last 30 days?
- How is my campaign performing in terms of conversions?
- What metrics can you pull for this campaign?
- What are the least-performing placements in my campaign by impressions from June to August 2025?
Supported Behavior
Copilot’s Campaign Data Insights feature supports the following capabilities:
- Identify top-performing and underperforming <Dimension> by up to two <Metrics>
- Display <Dimension> broken down by <Metric>
- Filter breakdowns (e.g., <Dimension> by <Metric>, with <Dimension> = <Value>
- Compare campaign KPIs against industry benchmarks
- Create, edit, and personalize campaign dashboards
- Add and configure data widgets within campaign dashboards
- Provide general recommendations for improving KPIs, based on Clinch best practices
- Apply filters across available data
- Access a full list of supported metrics and dimensions
Constraints
- Copilot can provide performance information only for campaigns with available analytics data.
- Diagnosing campaign KPI drops or queries regarding specific card output performance, such as fallbacks, are not yet supported.
- Cross-channel and cross-campaign performance-related questions are not yet supported.
Account Data Insights
You can ask Copilot account-specific performance questions using natural language prompts. It can identify top- or bottom-performing dimensions (e.g., campaigns, accounts, channels) based on supported metrics such as impressions, CTR, conversions, or spend, over a specified time period.
Copilot responds with the requested data insights and, where applicable, automatically generates charts that can be added to the account dashboard for further analysis and monitoring.
Once Copilot responds, you can ask follow-up questions to further filter the insights by every available dimension, such as campaign ID, channel type, etc.
Some example prompts include:
- What are the top-performing campaigns for my account by conversions in the last 7 days?
- What's my account average for CTR?
- How is my account performing in terms of spend this month?
- What metrics can you pull for this account?
- What are the least-performing channels in my account by impressions from January to March 2025?
Supported Behavior
Copilot's Account Data Insights feature supports the following capabilities:
- Identify top-performing and underperforming <Dimension> by up to two <Metrics>
- Display <Dimension> broken down by <Metric>
- Filter breakdowns (e.g., <Dimension> by <Metric>, with <Dimension> = <Value>)
- Compare account KPIs against industry benchmarks
- Create, edit, and personalize account dashboards
- Add and configure data widgets within account dashboards
- Provide general recommendations for improving KPIs, based on Clinch's best practices
- Apply filters across available data
- Access a full list of supported metrics and dimensions