Weighted Card

General

The weighted card defines the ratio between its outputs. It indicates how often an output should be used relative to other outputs in the same pool of impression opportunities. The weight determines its priority for ad-serving purposes. The higher the weight, the more likely the output will be used.

Adding a Weighted Card

A card can be added to a campaign map using one of the following options:

• Clicking the Add Cards icon. (This adds the card to the campaign map but doesn't link it to another card.)
• Clicking any card's output. (This automatically links the added card to that card.)

Setting up the Weighted Card

When the weighted card is added to the campaign map, it opens the Weighted Card Settings window:

Adjust the weight value of the card outputs as needed. The value defaults to 100, which means that each output will be served evenly The sum of the weight value does not need to equal 100 (it's not percentages). Change the Output name (optional). The name can represent the branch or logic downstream of this output. Click Add Output to add additional ones.  There is no limit to the number of outputs that can be added. Enable Audience Split if you want to split the audience into groups so that each group will only be using a single output. (This means that a specific user will only see an impression via a single output.) Click Submit.