Distribution Card (Social)

General

The distribution card allows you to break out different ad creation paths when there is specific creative and/or campaign logic associated with certain ad sets. This means that any ad set that passes through this card will generate multiple ads, depending on the number of outputs.  

The social platform will decide which ad from the optional outputs will be shown per impression according to their logic (e.g., Facebook usually performs ads optimization under each ad set). This is what differentiates this from a weighted card (available in programmatic campaigns), and Flight Control cannot control the weight of each output.

Adding a Distribution Card

A card can be added to a campaign map using one of the below options:

1. Clicking the Add Cards icon. This adds the card to the campaign map but does not link it to another card.
2. Clicking a card's output. This automatically links the added card to that card.

Setting up the Distribution Card

When the Distribution Card is added to the campaign map, it opens the Settings window, showing two outputs:

1. Optional. Enter a name for the outputs.
2. Click Add Output to add more outputs.