General
Dynamic parameters let you adjust creative elements such as message text, background, logos, legal copy, fonts, colors, URLs, and more.
In a creative template's Map step, you can add dynamic parameters and map them to design layers. All creatives generated from the template will inherit these dynamic parameters. You can change the values on each creative, but not modify the list of available dynamic parameters or the mapping to the layers.
Accessing Dynamic Parameters
Creative Templates:
- Click Libraries > Creative Templates in the navigation panel.
- Hover over the relevant creative template and click Edit.
- Go to the template's Map step.
Creatives:
You can see a creative's dynamic parameters by editing it:
- Click Libraries > Creatives in the navigation panel.
- Hover over the relevant creative and click Edit.
Available Dynamic Parameters
| Dynamic Parameter | Description | Applicable Creative Templates |
|---|---|---|
| Text |
Maps to text layers to dynamically change content such as headlines, subheadlines, messaging, CTA text, legal text, and other forms of ad text. Note: In custom code ads, text values can also be used as an integer value. For boolean values or other switches, use a selector. |
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| Image | Maps to image layers to dynamically change the image used in the ad, such as background images, product images, brand logo, and so on. |
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| Video | Maps to video layers to dynamically change the video used in the ad. |
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| Audio | Maps to audio layers to dynamically change the audio used in the ad. |
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| Color |
Maps to text, shape, and image layers to dynamically change their color. Note: Custom code ads will define a color value with CSS, pointing to a parameter value to define it. |
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| Link | Maps to any layer type to dynamically change the layer's click-area URL. It helps define custom URLs across ad variations. |
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| Selector | Maps to any layer type to create conditional settings that determine if it appears or not. This is most commonly used when creating different layouts within the same template. |
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| Widget | Maps to any layer type to incorporate a creative widget into ads. Widgets can be utilized in all template source types that result in an HTML output. |
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| Font | Maps to text layers to replace the base font. This enables dynamic font changes in ads by using font files from your account's Font Library. Dynamic font changes are especially useful when switching between fonts to accommodate different languages in the creative design. |
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| QR Code |
Maps to a square placeholder image layer to automatically generate QR codes. Note: The QR code incurs additional costs for your account. |
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| Subtitles | Maps to a placeholder text layer to render SRT-file subtitles for YouTube campaign ads. You can use SRT files from your local device, select them from your account's Assets Library, or source them from a content, product, or location feed. |
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