Condition Card

General

Condition cards allow you to establish conditions based on signals such as user attributes, user location, weather data, sports data, DSP signals, placement, and product attributes. Based on the set condition(s), the card determines which output(s) to use for an impression.

In social campaigns, since Flight Control does not serve the creatives, the condition card still determines which output(s) to use, but based on the set condition. This either creates ads or toggles them on or off on the social platform.

In the condition card, you can set the following condition types:

• Simple: Uses one input value for an impression, comparing it with multiple values to select an output for the impression.
• Advanced: Uses multiple input values for an impression, linking them using and/or operators to ultimately select an output for the impression.

Condition Categories

• Product: This category lets you condition for product attributes coming from a product feed.
• Content: This category lets you condition for creative content attributes coming from a content feed.
• Sport: This category lets you condition for sports events or sports team data coming from a sports-related product feed (baseball, soccer, basketball, American football, and hockey product types).
• Weather: This category lets you condition based on current and forecasted weather data. Within this category, you can see all possible weather conditions you can use as weather triggers in the campaign.
• Location (Programmatic): This category lets you condition for attributes related to store locations within a location feed, such as the store's state/region, city, ZIP code, DMA, and more.
  • Note: Using the Location category requires a location feed.
• User (Programmatic): This category lets you condition for attributes related to a user, like their device type, current location (country code, state/region, city, ZIP code, etc.), current date, applied user tags, language, and more.
• DSP (Programmatic): This category lets you condition based on DSP signals such as the DSP campaign ID, ad group ID, segment ID, and more.
• Placement (Programmatic): This category lets you condition based on placement attributes, such as the placement name, placement ID, ad sizes, custom placement parameters, etc.
• Ad Set/Group (Social): This category lets you condition for attributes of ad sets or ad groups synced with your campaign, such as their names, selected demographics (age and gender), and any custom parameters.

Social versus Programmatic

Differences exist between how condition cards function in Flight Control social campaigns versus programmatic campaigns. In programmatic campaigns, the condition card selects the applicable output(s) for an impression. In social campaigns, condition cards influence how many ad variations are created within ad sets and impact those ads' statuses by toggling ads on or off to simulate DCO decisioning. As a result, social campaign condition cards offer fewer attributes for conditioning.

Example: If a weather condition based on an ad set location is met, the corresponding ad is toggled on to simulate DCO decisioning.

Adding a Condition Card

Condition cards can be selected and added to a campaign map through:

• the Add Cards icon. (This adds an unconnected card to the campaign map.)
• by clicking a card's output. (This links the new card to that card's output.)

Setting up the Condition Card

Open the Condition Card Settings pane to configure the card's conditions.

In social campaigns, since Flight Control does not serve the ads, the signals can only come from specific places, such as ad set properties (gender/age range/audiences), weather at the ad set location, or properties of products that have been added before adding the condition card (product selection card upstream).

Note: In social campaigns, if you set up the condition in a way that results in an overlap and multiple output conditions are met, Clinch will activate the ads for both outputs, and Meta will perform its own optimization regarding which ads to serve.

Setting Simple Conditions

Open the Condition Card Settings pane to configure the card's conditions.

1. For social campaigns, choose a condition type to specify how the condition card will manage ad variations within the ad set(s) of the connected social media advertising account:
   • Generation - This condition type creates the ad variations a single time during campaign ad generation, without any subsequent activation or deactivation of ads on the social platform.
   • Activation - This condition type generates the ad variations once during campaign ad generation and then dynamically enables or disables them within the social platform while the Flight Control campaign remains active, based on the card's specific configuration.
2. Select a Category (e.g., Weather).
3. Select a Parameter name from the If dropdown.
4. Select an Operator for the condition from the Is dropdown.
5. Insert one or more applicable values for Output 1:
   • Click Add Output to include another output. There is no limit to the number of outputs that can be added.
   • Optional. Click the output’s name to customize it.
   • The custom name you assign to the output will be displayed on the card after closing the setup pane. Otherwise, the chosen values will display as the name instead.
   • Note: Values are case-sensitive.
6. For programmatic campaigns, click the gear icon for advanced setup regarding how Flight Control will behave when multiple eligible outputs exist:
   • A random output is chosen within eligible outputs: Outputs will serve randomly at an equal rate.
   • The first eligible output is chosen: Outputs will serve in order from top to bottom (e.g., 1st output, then 2nd, etc.).
7. Click Submit.

Click Advanced if you want to create compound conditions. Refer to the “Setting Advanced (Compound) Conditions” section below for details.

Setting Advanced (Compound) Conditions

1. For social campaigns, choose a condition type (Generation or Activation) to specify how the condition card will manage ad variations.
2. Click Advanced in a condition card's settings.
3. Select a parameter for Output 1.
4. Select an operator.
5. Select or insert a value for each condition.
6. Optional. Click the plus sign to add an And condition.
7. Optional. Click Add Section to add an Or condition.
8. Optional. Click Add Output to add another output.
   • Note: Optionally, you can click the duplicate icon () to copy an output and its configurations.
9. For programmatic campaigns, click the gear icon to define behavior when multiple card output conditions are met. (See the Setting Simple Conditions section above for details.)
10. Click Submit.