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Flight Control Help Center

Setting Up a Product Feed

  • Updated

General

A product feed is an advertiser's structured list of inventory, which can consist of products or listings. Each product in the feed typically contains a unique identifier (SKU or other), a URL for a product image or video, title, price, and product attributes.

You can add product feeds to your Flight Control account through file uploads or online file hosting using a URL. Flight Control supports the following product feed file formats:

  • CSV
  • TSV
  • XML
  • JSON - This isn't supported within the Flight Control UI. Contact your Clinch account representative for assistance.

Product feeds can be used for retargeting and prospecting strategies, and Flight Control has built-in features to support the following product types: Ecommerce, Aviation, Automotive, and additional sports-related product types (events/teams/players).

Note: The maximum number of products (rows) allowed in a product feed varies by account. To find your specific limit, see the Limits & Quotas tab in your account settings. You can request a limit increase by creating a support ticket (Help > Open Support Ticket).

Required Product Feed Columns 

See the following table for required feed column mappings:

Product Feed Type Required Columns
E-commerce
  • ID
  • Category
  • Landing Page URL
  • Title
Car
  • ID
  • Brand Name
  • Model
  • Title
  • Year
Flight
  • Origin IATA ID
  • Origin Name
  • Destination IATA ID
  • Destination Name
  • Landing Page URL
Sports-related Not applicable. Automatic mapping occurs based on feed settings.

image.png Prerequisite

  • Before creating the product feed, verify that you've added the corresponding product type in your account settings.

Setting Up a Product Feed

Step 1: Create the feed

  1. Go to Libraries > Product Feeds.
  2. Click Create.
  3. In the Create Product Feed window, enter:
    • Feed Name (required)
    • Currency (Price-related column values can't contain currency symbols.)
    • Country 
    • Language
    • Product Type 
    • Feed Type
  4. Click Submit.

Note: The feed will be created, and the feed page will be opened.

Step 2: Configure the Feed Source

Click the Feed Source tab to set the Upload Method Type and schedule future updates for URL-based feed sources.  Reference the Feeds Source tab article for further instructions.

Step 3: Column Mapping

Click the Mapping tab, and click Get Fields From file to bring in the columns defined in the product feed. 

  1. Map each column to the matching Flight Control naming.  All mandatory fields must be mapped.
  2. Click Rules to add rules to feed columns that are implemented during mapping and feed updates. Rules that exist include changing capitalization, replacing text, and removing image backgrounds.
  3. Click Save and Update when done with the mapping.

Note: Product feeds with a sports-related product type selection don't require mapping because the feed source is an API, and mapping is handled as part of the integration.

Reference the Product Feeds Mapping tab article for further instructions. 

Step 4: Validate the Results

Click the Update History tab to see the feed's update status. 

  • You should look at the topmost row, which is the latest update execution job.
  • Review the "Summary" column to ensure all the data ingested correctly without warning or errors.
  • Important: Ensure that all the columns have data, and that the number of rows imported match the client's feed.
  • Click Download Report (optional) to view further update statistics/warnings/insights.

For further instructions, reference the Product Feeds Update History tab article.

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Click the Products tab and verify that you see products and all the fields are mapped correctly.

image1.png

Using Product Feeds in Creatives

You can utilize product feed values within creative designs by enabling a creative template's Product feature and setting your product feed as a dynamic source for a dynamic parameter value within the creative template or child creative's Set step.

Using Product Feeds in Campaigns

You can use product feeds in programmatic and social campaigns through product selection cards, and you can condition for product feed columns in condition cards connected to a product selection card.

For programmatic campaigns, excluding video campaigns, changes made to feeds used in an active campaign version will affect the live campaign.

For social campaigns, changes made to product feeds used in an active or locked campaign version won't affect the live campaign.