Creative Card

General

The creative card represents the creative that may eventually be served to the user. This creative can be static (no dynamic layer) or dynamic and can show products/location/weather selected during the decisioning path. 

The card also allows you to specify several additional parameters, which are usually configured at the creative/ad level:

• Landing Page (Click-through)
• UTM parameters (Any URL parameters)
• Title / Description / Sponsor name / CTA / Logo / Logo Dimension (for native campaign ads only) 

Adding a Creative Card

A card can be added to a campaign map using one of the following options:

• Clicking the Add Cards icon. This adds the card to the campaign map but does not link it to another card.
• Clicking any card's output. This automatically links the added card to that card.

Setting up the Creative Card

When the Creative card is added to the campaign map, it opens the Settings drawer.

Select a creative from a filtered list of account creatives eligible for the campaign type. Once a creative is selected, you can choose to edit or preview the creative, and you can see the ad formats available for the creative. Note: Hover over a displayed format to see its size. 500 KB is the maximum size for a display ad. You can replace the creative used for a creative card by clicking on the card's selected creative and selecting a new one from the list. This won’t change the creative card's ID. Note: You can select multiple creatives, which results in multiple creative cards. However, this option isn't available when adding creative cards from another card output. When selecting multiple creatives, the landing page and UTM(s) selection will apply to all the selected creatives. Select a Landing Page (click-through). This setup allows you to define the landing page source or manually insert a URL by selecting Insert Manual Link. When selecting Insert Manual Link, you can input a URL with dynamic macros that directs the user to the specified destination when the ad is clicked. Optional. Insert UTM Parameters. Note: For native campaigns, you will have an option to insert additional fields such as Title, Description, Sponsor Name, CTA, Logo, and Logo dimension.