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Flight Control Help Center

Taxonomy

  • Updated

General

The Taxonomy section within Account Settings lets admins set custom names to be used as defaults for your data, saving you time when creating/mapping values to them. These custom values are utilized consistently in Flight Control for feed mapping, template and creative dynamic parameters, campaign set-ups, tearsheets, and/or reporting.

Multiple taxonomy types exist, and you can customize them to help:

  • establish UI names for key Flight Control elements in your account.
  • improve campaign set-up efficiency and reduce mapping errors.
  • enhance the accuracy of Flight Control's Auto-Mapping feature.

mceclip0.png User Permissions

  • The Admin permission is required to edit taxonomies.

Customizing Account Taxonomies

To customize an account taxonomy:

  1. Go to Account > Settings in the navigation panel.
  2. Click the Taxonomy tab.

  3. Select a taxonomy:

    Taxonomy Description
    E-commerce (Product Feed) Establishes UI names and descriptions for the account's e-commerce attributes.
    Flight (Product Feed) Establishes UI names and descriptions for the account's flight/aviation attributes.
    Car (Product Feed) Establishes UI names and descriptions for the account's car/automobile attributes.
    Location Feed Establishes UI names and descriptions for the account's location feed and other location-related attributes.
    Content Feed Establishes UI names, categories, and descriptions for template and creative dynamic parameters.
    Report Metrics Establishes UI names and descriptions for metrics used in your account reporting.
    1P Events (Website Pixels) Parameters Establishes UI names and descriptions for display names and descriptions for website and app event pixel parameters.
  4. Edit the taxonomy attributes' names, categories, and/or descriptions as needed. You can also add and remove attributes.
  5. Click Submit to save changes.

Understanding Taxonomy Fields

A taxonomy field can consist of the following columns:

  • Technical Name: The default name used for a field in Flight Control. For the Content Taxonomy, this column also displays icons indicating the field's category/dynamic parameter type.
  • UI Name: The name you want to be displayed throughout the Flight Control UI for a specific attribute.
  • Category: The category used for grouping taxonomy names (Legal, CTA, Video, etc.). You can alter the category list using the Edit Category List action.
    • Note: This field only applies to the Content Taxonomy.
  • Description: This provides a quick explanation of this specific attribute. This description is visible throughout Flight Control and aids users in comprehending the attribute. Therefore, it is valuable to invest time in providing a detailed description, especially when dealing with custom attributes.

Creating a New Taxonomy Field

Once you are in the taxonomy setup tab:

  1. Select Add Fields.
    1. Select one or more attributes to add.
    2. Select Add Items.
  2. Locate your added attributes within the list.
  3. Update the added items' UI names, categories, and/or descriptions as desired.
  4. Click Submit to save your changes.

Actions

Click the Actions button to use the following options:

Action Description

Edit Category List

Only applicable for the Content Taxonomy

Lets you manage categories available in your Content Taxonomy category list.

Note: To fully leverage Flight Control's capabilities, we recommend using pre-defined categories (Legal, CTA, Video, etc.) rather than creating custom ones.
Export Allows you to export a CSV file of all taxonomy fields (technical names, UI names, and descriptions) within the current taxonomy dropdown selection.
Import

Allows you to import taxonomy fields (technical names, UI names, and descriptions) using CSV files.
 

  • Importing a taxonomy will overwrite the previous taxonomy. Review the imported taxonomy and click Save to confirm the changes.
  • It is recommended to do this process right after the creation of a new account.
  • The taxonomy setup will not break any existing feed mapping or creative mapping, it's only a custom naming setup, so even if there is an attribute in use in feeds, creative(s), or campaign(s), and you delete it from the taxonomy setup, you will see in the UI the default technical name of this deleted attribute.
Discard Changes Lets you discard unsaved taxonomy changes made before selecting Submit.