Top Items List

General

The Top Items List tab lets you create top items lists for your product feed. A top items list is a curated list of products based on predefined rules and sorted in a particular order.

A top items list can be used in campaigns through product selection cards. Two product selection card strategies use this list: Show Product from "Top Items List" and Retargeting (sometimes uses the list's products in campaign creative designs when additional products are needed).

Note: The maximum number of products (rows) allowed in a top items list varies by account. To find your specific limit, see the Limits & Quotas tab in your account settings. You can request a limit increase by creating a support ticket (Help > Open Support Ticket).

Prerequisites

• Have a product feed created in your account.

Creating a Top Items List

You can create a top items list through three methods:

• Manual Item IDs
• Automatically Generated Item IDs (most used)
• Item IDs from External File

Manual Item IDs

To create a top items list by manually selecting from the feed's products:

1. Click Create > Manual Items IDs.
   • The Create Top Items List window displays.
2. Enter a name for the list.
3. Click Submit.
   • The list will appear as a row in the table.
4. Open the top items list.
5. Go to its Products tab.
6. Click Actions > Add Items from Feed.
7. Select items to add to the top items list.
8. Click Submit.

Automatically Generated Item IDs

To create a top items list by filtering your product feed:

1. Click Create > Automatically Generated Item IDs.
2. The Create Top Items List window displays.
3. Enter a name for the list.
4. Select the maximum number of items allowed in the list.
5. Configure a filter to include items in the list.
   1. Select a product feed column to search through.
   2. Select an operator that determines which values in the column are added to the list.
   3. Enter one or more values to identify in the column according to your operator selection.
   4. Optional. Click the plus sign to configure more filter conditions linked by an And operator.
   5. Optional. Click Add Section to add more filter conditions linked by an Or operator.
6. Order products inside the list by a product attribute or website sales.
   1. If you're ordering products by Website Sales, enter the number of days you want to apply for the lookback window.
7. Click Submit.

The list will appear as a row in the table.

Item IDs from External File

To create a top items list by retrieving product IDs from an external file:

1. Click Create > Item IDs from External Files.
   • The Create Top Items List window displays.
2. Enter a name for the list.
3. Select the maximum number of items allowed in the list.
4. Enter the public URL for the external file.
5. Select a product feed column by which to order the list.
   1. If you're ordering products by Website Sales, enter the number of days you want to apply for the lookback window.
6. Click Submit.

The list will appear as a row in the table.

Managing Top Item Lists

1. Click on a top items list to open its Update Top Items List window.
   1. Make adjustments in the General tab and click Submit.
      • The General tab displays the list's name and any applied filters.
   2. Click the Update History tab for recent list updates, results, and statistics. You can also download an update report that shows changes made.
   3. Click the Products tab to see the products included in the list.
   4. Click the Used In tab to see the IDs of campaigns the list is being used in.

Top Items List Actions

Select a top items list and click Actions to use one of the following options:

Action	Description
Delete	Deletes the top items list.
Export to Excel	Exports the selected top items lists' table information to an Excel file.
Duplicate	Duplicates the selected top items list.