General
Flight Control enforces different character limits and special character restrictions across various UI fields, including names and IDs. This article provides a detailed overview of those limits and restrictions to help ensure consistent and error-free input.
Special characters are defined as any non-alphanumeric characters (not letters or numbers) or whitespace. Examples include: !@#$%^&*()_+-=[]{}|;:',.<>?/\`~</>
Tip: Placing " " within any text for feeds, creative dynamic parameters, custom-code creatives, creative widgets, and more will prevent the text from breaking across lines when displayed in ads. Using " " ensures that the words or elements it separates remain together on the same line.
Character Limits
Campaign
| Field | Character Limit | Allowed Special Characters |
| Campaign Name | 100 | All allowed |
| Placement Name | 1000 | Only underscores ("_") |
| Placement ID | 200 | Only underscores ("_") |
| Placement Custom Param | No limit | All allowed |
Creative
| Field | Character Limit | Allowed Special Characters |
| Template Name | 100 | All allowed |
| Dynamic Parameter Name | No limit | None allowed |
| Widget Name | No limit | All allowed |
| Creative Name | 100 | All allowed |
| Creative Tags | 30 | All allowed |
| Text Layers | No limit | All allowed |
Tearsheets
| Field | Character Limit | Allowed Special Characters |
| Tearsheet Names | 255 | All allowed |
| Tearsheet Comments | 2,000 | All allowed |
Product, Location, and Content Feeds
| Field | Field-Value Character Limit | Allowed Special Characters |
| Product Titles/Location Names/Content Item Name | 100 | Only underscores ("_") are allowed for product, location, and content item names. |
| Product, Location, and Content Feed IDs | 100 | Only underscores ("_") are allowed for product, location, and content feed IDs. |
Data & Reporting
| Field | Character Limit | Allowed Special Characters |
| Custom Report Name (My Reports) | No limit | “&” not allowed |
| Data Source Name | 100 | All allowed |
| Attribution Name | 100 | All allowed |
| Taxonomy (UI Names/Descriptions) | No limit | All allowed |
Social Campaign Guidelines
Meta (Facebook)
| Field | Character Limit | Allowed Special Characters |
| Ad Name | 400 | All allowed |
| Image/Video Name | Not specified | Use alphanumeric text only |
| Primary Text | Varies | Refer to Meta Help Center |
| Description | Varies | Refer to Meta Help Center |
| Headline | 255 | Refer to Meta Help Center |
TikTok
| Field | Character Limit | Allowed Special Characters |
| Ad Name | 512 | All allowed |
| Video Name | Not specified | Avoid special characters |
| Text | 150 (Recommended: 4–60) | "{}" not allowed |
YouTube
| Field | Character Limit | Allowed Special Characters |
| Ad Name | 255 | All allowed |
| Video Name | 100 | Only "-" and "_" are allowed |
| Description | 70 | All allowed |
| Description 2 | 70 | All allowed |
| Headline | 15 | All allowed |
| Long Headline | 90 | All allowed |
Snapchat
| Field | Character Limit | Allowed Special Characters |
| Ad Name | Not specified | Use alphanumeric only |
| Media Name | Not specified | — |
| Brand Name | 25 (with spaces) | All allowed |
| Landing Page URL | Not specified | No special characters allowed |
| Headline | 34 (with spaces) | No all-caps |
| Field | Character Limit | Allowed Special Characters |
| Ad Name | 255 | All allowed |
| Image Name | 300 | All allowed |
| Introductory Text | 600 | All allowed |
| Description | 300 | All allowed |
| Headline | 200 | All allowed |