General
The Content Feed Library displays all content feeds created in your account.
Content feeds are structured lists of content used to dynamically insert creative elements into creative layers. These elements include headlines, ad copy, calls-to-action, and URLs for various media like images, videos, fonts, and more. The feed can also include columns such as start and end dates (formatted according to your account's selected date format setting) and values that the campaign map can use to select an item for an impression.
The content feed can only include columns that are defined in the content taxonomy.
User Permissions
- You need the Feeds user permission to create or change content feeds.
Creating a Content Feed
Click Create within the Content Feeds page to create a new content feed. For more information, see Setting Up a Content Feed.
Table Columns
The following columns exist for the Content Feeds table:
| Column | Description |
|---|---|
| ID | The unique identifier of the content feed. |
| Name | Displays the name of the content feed. To rename the content feed, click on its current name in the feed's Header and enter a new one. |
| Items Count | Displays the number of items/rows contained in the content feed. |
| Used In | Displays the campaigns in which the content feed is used. |
| Created | Displays who created the content feed and the creation timestamp. |
| Last Updated | Displays the timestamp of the most recent content feed update. |
Actions
Select a content feed and click Actions to take one of the following actions:
| Action | Description |
| Delete Content Feed | Deletes the selected content feed. |
| Duplicate Content Feed | Duplicates the selected content feed. |
| Export to Excel | Exports the table content of the selected content feed to an Excel spreadsheet. If no content feed is selected, all table content is exported. |