Content Sets

General

A content set is a subset of content items derived from a main content feed, and they're useful when some of the feed items aren't relevant for the campaign.

Note: Content sets are updated automatically when you edit their corresponding content feeds.

Prerequisite

• Set up a content feed in your account.

Creating a Content Set

To create a content set:

1. Open your content feed.
2. Click Content Sets in the feed's header.
3. Click Create.
4. Choose one of the following options and follow its subsequent steps:
   • Manually add items: Manually add content items to the content set from the main content feed.
     1. Enter a name for the content set.
     2. Select one or more content items from the main feed.
   • Calculate by filter: Create a content set by filtering for one or more of the feed's content fields. The filter can be a combination of conditions with AND/OR operators linking them.
     1. Enter a name for the content set.
     2. Create a filter to apply to the content feed.
        1. Select a mapped column/datapoint to search through in your content feed.
        2. Select an operator (Contains, Equal, or Not Equal) to determine which content values in the mapped column/datapoint are added to the set.
        3. Enter one or more values that the mapped feed column/datapoint must contain, equal, or not equal, depending on your operator selection.
     3. Optional. Click the plus sign to add and configure more filters linked by an AND operator.
     4. Optional. Click Add Section to add and configure more filters linked by an OR operator.
5. Click Create.

Content Set Actions

Select a content set and click Actions to use one of the following options:

Action	Description
Delete	Deletes the selected content set.
Duplicate	Duplicates the selected content set.
Export to Excel	Exports the selected content sets' table information to an Excel file.

Using a Content Set in Campaigns

You can use content sets in campaigns through content selection cards, specifically when using the Create Custom Matching and Select Random Content Item selection strategies. For more information, see Content Selection Card.