General
Flight Control's Pinterest integration enables you to:
- Sync campaigns and ad groups from a Pinterest media campaign built in Pinterest Ads Manager into a Flight Control campaign.*
- Publish ad creatives from Flight Control to the specified Pinterest ad groups.
- Turn ad creatives on or off while a synced campaign is running, based on the strategy defined in the Flight Control map.**
- Collect insights and analytics, such as conversion data, for use in Flight Control's cross-channel dashboards.
*Clinch's integration with Pinterest does not support media-side setup such as campaign creation, budget/bid, or target audience setup.
**After a campaign begins running in Pinterest, make changes to Flight Control-related ads within Flight Control rather than Pinterest Ads Manager. Otherwise, unintentional changes or data overwrites may occur.
Ad Types and Specifications
You can use the following ad types for Pinterest campaigns:
- Standard Image
- Standard Video
- Max Width Video
- Carousel (images only)
The following creative and image or video asset specifications apply:
- Creative types: Image and video
-
Standard image ad:
- 1000 × 1500 pixels
- 2:3 aspect ratio
-
Standard video ad:
- Square (1:1): 1080 × 1080 pixels; 1920 × 1920 pixels is also accepted
- Vertical (2:3): 1080 × 1620 pixels
- 4:5: 1080 × 1350 pixels
- 9:16: 1080 × 1920 pixels
- Dimensions must be taller than a 1.91:1 width-to-height ratio and shorter than a 1:2 width-to-height ratio.
-
Max Width Video:
- Max Width Video supports horizontal formats (e.g., 16:9, 4:3, 1:1) and cannot be taller than 1:1. Vertical formats (like 2:3 or 9:16) aren't supported for Max Width.
- 1:1 – 1080×1080 px or 1920×1920 px.
- Title: Up to 100.
- Description: Up to 800 (will not show when viewing the Pin, used for algorithm only).
- Max-width video runs horizontally across both columns of the feed.
- Recommended Duration: 4 seconds to 15 minutes supported (6 to 15 seconds recommended).
Prerequisites
- Ensure the person completing the integration meets the following account and permission requirements:
- Have valid login credentials for a Pinterest Business account.
- If you're an employee within the client/brand organization, you need to have an Employee role in Pinterest Business Manager and Campaign access to the specific ad account(s) that need to be integrated with Clinch.
- If you're an employee within an agency setting this up on behalf of a brand, you need to have a Partner role in Pinterest Business Manager and Campaign access to the specific ad account(s) that need to be integrated with Clinch.
- For more information, refer to Pinterest Business Manager - Access, Roles, and Permissions.
- Ensure there is a blank placeholder/draft ad created within the Pinterest campaign's ad group(s).
- Click on the Publish button in the Pinterest campaign to be able to view and sync the campaign in Flight Control.
- Have valid login credentials for a Pinterest Business account.
Connecting Your Pinterest Account to Flight Control
To connect a Pinterest advertising account:
- Go to Account > Integrations and click Add.
- Select Pinterest.
- The Add Pinterest Ad Account window is displayed.
- Click Authorize Now.
- You'll be directed to the Pinterest website to authorize Clinch’s access to your advertising account. (You may need to log in first.)
- In Pinterest, click Continue to grant Flight Control access.
- You'll be redirected to Flight Control to select the advertising accounts you want to connect.
- Select the advertising accounts you want to connect to your Flight Control account.
- Click Submit.
Your Pinterest account is now integrated with Flight Control and will be displayed in your account's Integrations table.