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Flight Control Help Center

Sequence Card

  • Updated

General

A sequence card defines how often to show each output outcome to a specific user. The outcome can be a specific creative or a "branch" starting from this output, having additional logic before showing the specific creative.

Adding a Sequence Card

A card can be added to a campaign map using one of the following options:

  1. Clicking the Add Cards icon. This adds the card to the campaign map but does not link it to another card.
  2. Clicking any card's Output. This automatically links the added card to that card.

Configuring a Sequence Card

Sequence Card.png
  1. For each output, adjust the Sequence Time and rename the output (optional).
    • The "sequence time" is the number of times the output will be used for a specific user before moving to the next output.
  2. Click Add Output to add more outputs to the sequence.
    • There is no limit on the number of outputs that can be added.
    • The output order defines the serving sequence.
    • At least one output must be present on the Sequence card.
  3. Select a Repeat Sequence:
    • Use Repeat Time to specify if you want the sequence established above to repeat more than once.
      • Once the selected repeats are complete, the Last Output will be used indefinitely.
      • You can rename the last output (optional).  
    • Select Repeats without end if you want the sequence to repeat endlessly.
  4. Click Submit.

Additional Sequence Card Information

  • If you change the card settings while there is a running version, and activate the new version, Flight Control will continue to count visits per user and will check the value against the new value set.
    • If the value is bigger than the new setup value, the counter is reset and starts from 1.
  • When the user cannot be uniquely identified on a person or household level, it is impossible to store the sequence state for this user; therefore, it is directed to the fallback output. This way, we avoid unidentified impressions to stay in the first output.
    • The user can use the fallback output to build a specific flow to treat those impressions - for example, use a weighted card to split between different creatives.
  • CTV placement environments can't reliably support the sequence card and other methods of cross-channel sequencing, as CTV relies on household information rather than specific user information.