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Flight Control Help Center

Dashboards and Metrics Page: Dimensions & Metrics for Ad Engagement Events

  • Updated

General

Flight Control's dashboards and Metrics page let you filter ad engagement event data by your selected dimensions and metrics.

Available Dimensions

The following categorized dimensions are available for filtering and reporting within Ad Engagement Events:

Account

  • Client (ID, Name): Unique identifier and name for a specific client.
  • Client ID: Unique identifier of the advertiser account.
  • Client Name: Name of the advertiser account.

Ad

  • Ad (Poster, ID, Name): Information about the ad poster, including ID and Name.
  • Ad Format: The format (size) of the ad.
  • Ad ID: Unique identifier of the ad.
  • Ad Name: Name of the ad.
  • Ad Set (ID, Name): Information about the ad set, including ID and Name.
  • Ad Set ID: Unique identifier of the ad set.
  • Ad Set Name: Name of the ad set.
  • External Campaign ID: External identifier for the campaign.
  • External Campaign Name: External name of the campaign.

Campaign

  • Campaign (ID, Name): Unique identifier and name for a specific campaign.
  • Campaign ID: Unique identifier for a specific campaign.
  • Campaign Name: Name of the campaign.
  • Campaign Status: The state of the campaign: active, not active, or deleted.
  • Campaign Tag 1: Custom tag 1 associated with the campaign.
  • Campaign Tag 2: Custom tag 2 associated with the campaign.
  • Campaign Tag 3: Custom tag 3 associated with the campaign.
  • Campaign Type: The type of campaign (e.g., display, video, TikTok).
  • Campaign Version Name: The name of the campaign version.
  • Campaign Version Number: The number for the campaign version: 1, 2, 3, 4, and so on.

Content Feed

  • Content - Background Color: The background color used in the content.
  • Content - Background Image: The background image used in the content.
  • Content - Brand Color - Primary: The primary brand color used in the content.
  • Content - Brand Color - Secondary: The secondary brand color used in the content.
  • Content - CTA: The call to action text or message.
  • Content - CTA Button Fill Color: The fill color of the Call to Action button.
  • Content - CTA Button Stroke Color: The stroke color of the Call to Action button.
  • Content - CTA Color: The color of the Call to Action text.
  • Content - CTA Image: The image used for the Call to Action.
  • Content - End Date: The end date for the content's display or relevance.
  • Content - Font 1: The first font used in the content.
  • Content - Font 2: The second font used in the content.
  • Content - Font 3: The third font used in the content.
  • Content - Headline: The main headline of the content.
  • Content - Headline Color: The color of the headline text.
  • Content - ID: Unique identifier for the content.
  • Content - Legal: Legal disclaimers or information included in the content.
  • Content - Legal Color: The color of the legal text.
  • Content - Link 10: The tenth link included in the content.
  • Content - Logo - Primary: The primary logo used in the content.
  • Content - Logo - Secondary: The secondary logo used in the content.
  • Content - Name: The name of the content.
  • Content - QR Code: The QR code image or data.
  • Content - Sample: A sample or example associated with the content.
  • Content - Start Date: The start date for the content's display or relevance.
  • Content - Subheadline: The subheadline of the content.
  • Content - Subheadline Color: The color of the subheadline text.
  • Content - Video: The video content.
  • Content Feed ID: Unique identifier for the content feed.
  • Content Feed Name: Name of the content feed.

Creative

  • Creative (Poster, ID, Name): Information about the creative, including its poster, ID, and name.
  • Creative ID: Unique identifier of the creative.
  • Creative Name: Name of the creative.
  • Creative Tag 1: Custom tag 1 associated with the creative.
  • Creative Tag 2: Custom tag 2 associated with the creative.
  • Creative Tag 3: Custom tag 3 associated with the creative.
  • Creative Template ID: Unique identifier for a specific creative template.
  • Creative Template Name: Name of the creative template.

DSP

  • DSP Ad Group ID: Identifier of the ad group within the DSP.
  • DSP Campaign ID: Identifier of the campaign within the DSP.
  • DSP Creative ID: Identifier of the creative within the DSP.
  • DSP Insertion Order ID: Identifier of the insertion order within the DSP.
  • DSP Placement ID: Identifier of the placement within the DSP.
  • DSP Segment ID: Identifier for a user segment within the DSP.
  • DSP Strategy: Strategy used within the DSP.

Available Metrics

The following metrics are available for selection under the Ad Engagement Events event type and filter:

  • CPA (Cost Per Action): Cost incurred per user action.
  • CPC (Cost Per Click): The average cost paid for each click in a campaign.
  • CPM (Cost Per Mille): Cost per 1,000 impressions. A standard metric for brand reach.
  • Click Through Conversions: Number of conversions attributed to users who clicked an ad.
  • Click Through Conversions Rate: Ratio of click-through conversions to total clicks.
  • Click Through Rate (CTR): Percentage of impressions that resulted in a click.
  • Clicks: Total number of times users clicked on an ad.
  • Conversion Rate: Ratio of conversions to total user interactions (clicks/views).
  • Conversions: Total number of completed desired actions (e.g., purchases).
  • Cost: Total cost spent on a campaign. 
    • Note: Cost and other cost-related metrics are calculated from CPM values inserted in your campaigns.
  • Custom Conversions: User-defined conversion events tracked within the campaign.
  • Engagements: Number of engagement events (if engagement events are tagged in the creative build).
  • External CPC: Cost per click from external data platforms.
  • External CPM: CPM from external ad sources.
  • External Conversion Rate: Conversion rate calculated from third-party platforms.
  • External Conversions: Total conversions reported by external platforms.
  • External Cost: Advertising spend tracked externally.
  • External ROAS: ROAS based on external revenue and cost data.
  • External Sales: Sales data imported from external systems.
  • Impressions: Total number of times an ad was displayed during ad serving.
  • Meta Custom Conversions: Conversion event tracked through Meta (Facebook) custom tracking. 
    • Note: This metric isn't available if you've selected a dimension that isn't available for social campaign data.
  • ROAS (Return on Ad Spend): Revenue generated for every dollar spent on ads.
  • Reach: Number of unique users exposed to the ad.
  • Sales: Total sales value attributed to the campaign.
  • Unique Households: Count of distinct households reached.
  • Unique Persons: Number of individual users reached.
  • Completed: Number of times a video or audio ad was watched to the end.
  • Completion Rate: Percentage of video or audio ads completed.
  • 1st Quarter: Completion of at least 25% of the video or audio ad.
  • 1st Quarter Rate: Percentage of video or audio ads at least 25% completed.
  • Mid Point: Completion of at least 50% of the video or audio ad.
  • Mid Point Rate: Percentage of video or audio ads at least 50% completed.
  • Skipped: Number of times users skipped the video or audio ad.
  • Social Campaigns - Sport Service: The number of social campaign impressions that utilized sports services.
  • Social Campaigns - Weather Service: The number of social campaign impressions that utilized weather services.
  • 3rd Quarter: Completion of at least 75% of the video or audio ad.
  • 3rd Quarter Rate: Percentage of video or audio ads at least 75% completed.
  • View Through Conversions: Conversions that occurred after an ad was viewed/heard but not clicked.
  • View Through Conversion Rate: Rate of view-through conversions relative to impressions.
  • Viewability: Percentage of ads that were viewable per industry standards.
  • Viewed Impressions: Impressions that met the criteria for being considered "viewed."