Skip to main content
Sign in

Search

Flight Control Help Center

The Metrics Page (Advertiser Accounts)

  • Updated

General

The Metrics page lets you create "views" (if you have the Analytics user permission) to see ad delivery under various dimensions, and you can use these views to gain insights into your account and campaign performance.

image2.png User Permissions 

  • You need the Analytics user permission to create and save "views" in the Metrics page.

Accessing Metrics

To see metrics for your account:

  1. Click Analytics > Metrics in the navigation panel.

To see metrics for a specific card in a campaign:

  1. Go to a campaign's Insights step.
  2. Click on a card within the campaign map.
    • Note: Card metrics don't apply to campaign, creative, and fallback creative cards.

Navigating the Metrics Page

Metrics Page.png

The Metrics page and card metrics consist of the following:

  • View Setup: Use these to filter results by date range, dimensions, metrics, event types (ad-serving/engagement or first-party account data sources), time zones, and aggregate data by specific date parameters.
  • (Saved) View Selector: Use this to select and switch between any of your account's saved "views."
    • Note: Neither this selector nor "views" exists for card metrics.
  • Infographic Selector: Use this to select the infographic used in the current view.
  • Infographic: This displays your selected infographic for the current Metrics view. Hover over a data point to see additional details.
    • Depending on your selected dimensions, the infographic will be color-coded according to what is displayed in the Results Table's Chart column.
  • Results Table: Each table row represents a single returned dimension value. When results are aggregated by date, they're sorted from latest to earliest.

Actions

The following actions are available for the Metrics page and card metrics in a campaign's Insights step:

Action Description

Save View

Not applicable to card metrics in a campaign's Insights step.

Lets you save your current view.

Note: All saved views are listed in the Saved Views selector.
Export to PDF Exports the current metrics view to a PDF.
Export to CSV Exports the current metrics view to a CSV.

Create as Dashboard Widget

Not applicable to card metrics in a campaign's Insights step.

Converts the current metrics view into a usable widget for custom dashboards. For more information, see Dashboard.

Note: You can also use a custom dashboard widget in the Metrics page. For more information, see Dashboard Analytics Widgets.

About Metrics Data

  • The Data Range is limited to the last 18 months.
  • Data aggregation is by day.
  • Whenever there is no value for a certain dimension, the metric count will be displayed under “Other”.  For example, if the graph is showing impressions by device type and certain traffic was not identified under a specific device type, there will be an additional value in the graph called “Other” showing the number of impressions that were not identified.
  • Clinch Analytics supports social metrics and dimensions.
  • Flight Control will query all social active campaigns from the last 30 days to date; the data will be broken out by day. This data is available for analytics purposes across all reports within the Analytics section.