General
The Retargeting product selection card strategy shows products a user is most likely to convert on by considering user engagements across the website/app journey, by ranking and selecting products based on a built-in random weighting method.
This strategy relies on website pixel or app events data sources that add product-related information to person or household profiles as users visit the website or app.
To learn more about configuring a product selection card, see the Product Selection Card article.
Prerequisites
- Enable User Profiling for your account. For more information, see Features Settings.
- Implement a website pixel or app events data source.
- Create a product feed in your account that contains a top items list.
Configuring the Retargeting Strategy
- Select the Retargeting strategy.
- Choose a product feed.
- Optional. Select a product set (eligible products to retarget).
- Select a top items list.
- Select a category top items list.
- Click Submit.
Understanding the Retargeting Strategy
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The Retargeting strategy works in the following manner:
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