Product Retargeting Strategy

General

The Retargeting product selection card strategy shows products a user is most likely to convert on by considering user engagements across the website/app journey, by ranking and selecting products based on a built-in random weighting method.

This strategy relies on website pixel or app events data sources that add product-related information to person or household profiles as users visit the website or app.

To learn more about configuring a product selection card, see the Product Selection Card article.

Prerequisites

• Enable User Profiling for your account. For more information, see Features Settings.
• Implement a website pixel or app events data source.
• Create a product feed in your account that contains a top items list.

Configuring the Retargeting Strategy

1. Select the Retargeting strategy.
2. Choose a product feed.
3. Optional. Select a product set (eligible products to retarget).
4. Select a top items list.
5. Select a category top items list.
6. Click Submit.

Understanding the Retargeting Strategy

The Retargeting strategy works in the following manner: Calculates the minimum number of products required by the creative. If the user is identified, and viewed products exist in the user profile: Selects those matching viewed products from the product retargeting set. If the count is insufficient, supplements with products from the category of the first viewed product. If the count is still insufficient, supplements with products from the Top Items List. If no viewed products exist in the user profile, Selects products from Viewed Categories. If the count is still insufficient, supplements with products from the Top Items List. If neither Viewed Products nor Viewed Categories exist: Returns the Fallback output.