General
This video specification document describes the required format (for example, resolution and frame rate) for uploading videos to Flight Control for ad creation.
You can upload videos to Flight Control in the following ways:
- As a standard (non-dynamic) video creative in the Creative Library.
- As a dynamic parameter for a creative template or creative, where the video is rendered as a layer within the creative.
- As an asset in the Assets Library for storage, hosting, and product feed use.
All videos uploaded to Flight Control are transcoded to Clinch's standard formats.
For information about audio upload requirements, see Audio Upload Specifications.
Supported Video Format
The supported video specifications below outline the tested and approved formats and codecs. Flight Control's transcoder can handle a much wider range of formats, but we can't guarantee video uploads outside these specifications.
File Types (Container)
MP4 (H.264), MOV (H.264), GIF (Ad Builder and Assets Library only), and WEBM (Ad Builder and Assets Library only).
- MOV files are automatically converted to MP4.
- GIF files are converted to WEBM for video creatives and APNG for HTML creatives.
- Videos with alpha channels aren't supported.
- CTV supports MP4 only.
Video Resolution (Recommended)
- For 16:9 Standard (Dynamic) Video Creative: 1920 × 1080.
- For other aspect ratios: Match the uploaded video resolution to the first format in the selected Target Platform.
- For other uses: Upload a video matching the intended resolution.
Example: If the video will be used as a background layer for a 728×90 banner, upload a 728×90 video.
Video Duration
Maximum 60 seconds.
Frame Rate
23.976, 24, 25, 29.97, or 30 fps.
- Ensure the frame rate matches the required usage, particularly for CTV ads using SSAI.
- Flight Control transcodes most parameters, but frame rate is preserved.
- Industry standards are typically 29.97 or 23.98 fps.
Video Bitrate (Recommended)
For 1920×1080 video: Minimum 4 Mbps.
- Higher resolutions require higher bitrates to maintain quality.
- Flight Control doesn't limit bitrate, but publisher requirements may apply.
Audio Codec
AAC or MP3.
Audio Sample Rate
48,000 Hz (recommended) or 44,100 Hz.
Audio Bitrate
Minimum 128 Kbps (recommended 192 Kbps).
Flight Control doesn't modify the audio bitrate of uploaded videos.
File Size
Up to 100 MB.
Exception: Up to 300 MB for standard (non-dynamic) video creatives uploaded to the Creative Library.
Note: Flight Control doesn't list publisher-specific ad specifications. You can find target platform rendering and selection specifications within the description of a DSP or publisher in your account's DSP & Publishers table.
Important Notes
- A campaign's media partner or publisher may have specific duration requirements.
- Avoid using creatives with different video durations in the same video campaign (CTV or OLV). Create separate campaigns for each duration instead.
- Although DSPs may support mixed durations within the same ad group, separate Flight Control campaigns by duration are recommended when using DSP placements.